Chocolate Milk: ‘The Official Drink of Halloween’ Brings Good-For-You Treat to Dallas

Chocolate Milk: ‘The Official Drink of Halloween’ Brings Good-For-You Treat to Dallas

Halloween tour stops in Dallas to spread the word that chocolate milk is a healthy way to make sure kids get the treat they love and the nourishment they need


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Dallas, TX–(HISPANIC PR WIRE)–October 23, 2007–This October, Dallas’ own witches, ghosts and superheroes will be scouring the city in search of tricks and treats and, now, moms can easily make Halloween healthier without being booed by the kids. Nutrition experts recommend a treat that won’t haunt anyone’s health: chocolate milk.

This Official Drink of Halloween is a healthy treat in disguise but behind its tasty chocolaty costume, chocolate milk is packed with calcium and other essential nutrients that growing kids need at Halloween or any time of year.

“Serving lowfat or fat free chocolate milk is a healthy way to make sure kids get the treat they crave and the nourishment they need,” said Claudia Gonzalez, nutritionist and author of Gordito no significa saludable. “Milk provides nine essential nutrients, and according to a recent study, milk is the primary beverage source of three of the five ‘nutrients of concern’ for kids as identified in the Dietary Guidelines for Americans: calcium, magnesium, and potassium.”

Kids will be pleased with milk’s great taste while their moms will appreciate how the 8-ounce serving provides 300 milligrams of calcium- or 30% of the Daily Value for this vital bone-building nutrient. “I’ve decided that this year, whoever comes to my door, is going to drink chocolate milk”, says Lili Estefan, the latest celebrity to don the distinguished milk mustache, although a chocolate one this time around.

“I’ve learned that most young children and teenagers don’t drink the three recommended glasses of milk a day. Chocolate milk can be mom’s secret weapon to help provide the calcium and other nutrients at this critical stage of development,” emphasizes Lili.

Official Drink of Halloween: Coming to Dallas

Throughout October, Chocolate Milk: The Official Drink of Halloween will appear at monster Halloween happenings in 25 cities across the nation.

The tour will host a free spooktacular event at the Dallas Arboretum (8525 Garland Road Dallas, Texas 75218) on October 27, 2007 from 11:00am-1:00pm.

There, visitors can take a souvenir chocolate Milk Mustache photo and score other got milk? goodies, sample delicious lowfat and fat free chocolate milk from Oaks Farm, Borden and Shepps Dairy and receive information that shows how nutrient-rich beverages, like milk, can be a part of a healthy diet.

Whether served alone or as a featured ingredient in a recipe, lowfat chocolate milk can make a delicious addition to this year’s Halloween fun. For more information about this campaign and to see behind the scenes, photos and video of Lili’s photo shoot, please visit http://www.2424leche.com.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.thinkaboutyourdrink.com. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

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Chocolate Milk: ‘The Official Drink of Halloween’ Brings Good-For-You Treat to Dallas