Club Chivas Launches in Northern California

Club Chivas Launches in Northern California



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Santa Clara, CA–(HISPANIC PR WIRE)–August 28, 2006–Grupo Arca is pleased to announce the introduction of Club Chivas in Northern California as a result of a strategic alliance with Chivas USA. Effective immediately, all former Club Arca members automatically become Club Chivas members.

Club Chivas, the Official Membership Club of Chivas USA, is operated by Santa Clara, CA based Grupo Arca, Inc., which has been operating Club Chivas in Los Angeles since February, 2006, when they reached an agreement with Chivas Enterprises, Inc. Grupo Arca has been operating the leading Hispanic membership organization, Club Arca, since 2004 in the San Jose area.

Club Chivas has had great success with its program in LA, adding nearly 1,000 families per month to their membership program which includes an array of benefits. These benefits include recreational soccer programs for kids ages 5-12, health discounts on dental, vision, chiropractic and prescription drugs, and discounts on dining, shopping, entertainment and more.

Antonio Cué Sánchez-Navarro, President and Co-Owner of Club Deportivo Chivas USA, says “We are excited to be a part of the expansion of Club Chivas into Northern California. This is a great opportunity to develop the Chivas USA brand into further areas of California and to help our Hispanic community”.

“We are proud of what we have accomplished in Northern California to date,” commented Paul Walborsky Navarro, Grupo Arca CEO, “but are even more excited to be able to bring the advantages and benefits of all that comes with the partnership with Chivas USA to our members here, and welcome them to the Chivas Family”.

To kick off the launch of Club Chivas, a member of Chivas USA’s starting 11 players; Francisco Mendoza will be appearing in San Jose on August 30th. Francisco Mendoza, starting midfielder for Chivas USA will appear at The National Hispanic University from 5-6pm, and later at Chavez Supermarket, 2327 McKee Rd., in from 6:30 – 8pm on Wednesday, August 30, 2006.

About Chivas USA

Founded on August 2, 2004, Club Deportivo Chivas USA is the Major League Soccer-based sister team of Club Deportivo Guadalajara (popularly known as ‘Chivas’), Mexico’s most beloved professional soccer club. Bringing a different approach to the world of professional sports in the U.S., Chivas USA is based at the world-class Home Depot Center in Carson, California and is owned by Mexican businessmen Jorge Vergara Madrigal and Antonio Cué Sánchez-Navarro. For more information on Chivas USA, call 1-877-CHIVAS-1 or visit http://www.cdchivasusa.com.

About Grupo Arca

Grupo Arca, which operates the brand Club Chivas, is a leading membership organization for U.S. Hispanics. For an annual fee, club members receive a bundle of benefits that includes recreational soccer programs for kids, health care discounts on vision, dental, chiropractic and prescription drugs, as well as discounts on dining, shopping and entertainment. The program currently operates in Northern and Southern California. http://www.clubchivasusa.net.

Club Chivas Launches in Northern California