NEW YORK, May 7 /PRNewswire-HISPANIC PR WIRE/ — Colby O’Donis, the 20-year-old Queens-born, Orlando-bred musical prodigy recently signed to Akon’s KonLive label, is the newest MTV Tr3s “Descubre & Download” artist. Colby will get aggressive on-air exposure, interactive online elements, wireless content distribution and other off-air promotional and marketing elements designed to reach today’s multitasking music fan through June 8th.
Those eager to discover Colby can download his new single “What You Got,” also available in Spanish (“Cuanto Quieres,” recorded exclusively for MTV Tr3s), for free at download.mtvtr3s.com. Users may also watch the “What You Got” music video and Descubre & Download vignette on Colby’s dedicated page. In addition, fans get to know the artist better through an exclusive web interview with Colby on blogamole.mtvtr3s.com. For mobile fans, Colby’s “Descubre & Download” vignettes will be streamed and a ringtone of “What You Got” will be available through Motricity.
Born to Puerto Rican parents, Colby has been singing, dancing and playing guitar since he was a very young boy. At age nine, he was signed to Full Force, the hitmakers responsible for the success of Lisa Lisa and The Cult Jam, and penned hits for Britney Spears and the Backstreet Boys. He met Akon about three years ago who was immediately impressed with the young prodigy, and the rest as they say is history in the making.
“The world will assume I am Irish or Greek by my stage name, so it’s an honor to finally let everyone know that I am Latino first and foremost,” says Colby. “Being chosen as a Descubre & Download artist for MTV Tr3s made me feel welcomed into the Latino community and I hope that I can set a good example for everyone that follows me. Mostly that if you put your mind to it, you can do it. Yes it’s hard to break into R&B but not impossible so I say stick to your fight when you’re hardest hit. When things seem the worst, that’s when you must not quit”.
“There’s great buzz about Colby and his first single, “What You Got” featuring Akon. It is sure to be one of the anthems of the summer,” said Michael Galbe, MTV Tr3s Vice President of Music and Talent. “MTV Tr3s viewers are in for a treat of Colby’s unique mix of R&B, Pop, and Latin flavor and we are very excited to be the first network to support Colby with an extensive multiplatform campaign.”
MTV Tr3s (mtvtr3s.com) is in 6.2 million Hispanic TV households and 31.9 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.
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