Central Valley Lending Company Opens Modesto Offices

Central Valley Lending Company Opens Modesto Offices


Modesto, CA–(HISPANIC PR WIRE)–August 5, 2004–DreamLife Financial, Inc., the fastest growing mortgage company in the Central Valley, is on track to fund $1 billion in home loans in 2005.

In its first five months in business, the financial institution has established a total of six branches in four communities — Turlock, Modesto, Merced and Fresno — and has funded $100 million in home loans.

Don Benjamin, executive vice president and chief operating officer of DreamLife who’s held corporate finance support and managerial positions in the high-tech industry, said the firm’s name represents its vision and goal. “The American dream is for a family to have a home with a white picket fence,” Benjamin said. “We will provide them whatever needed to help them achieve their dream life.”

The new headquarters which held a successful launch last week in Modesto, has been a dream come true for Benjamin and his partners Tony Daniloo, president and chief executive officer; and Paul Ovro, executive vice president and chief financial officer. Daniloo and Ovro have worked in senior management positions in the mortgage field in the Bay Area. “This time around, the thought was, ‘why not do it for ourselves,’ Ovro said.

Daniloo, formerly a district vice president for several Bay Area mortgage firms, said DreamLife’s 63-member staff is winning over clients by being fast and responsive. “It’s an industry standard to close an escrow in 30 days. We’re trying to hit 15 days,” Daniloo said. “I remember when I got my house, I wanted to get that key as soon as possible.”

The key to closing quickly, Daniloo said, is to be responsive to clients, answering all their questions and immediately returning their calls. “This is how I’ve been successful. You have to be on top of your game,” he said. “I won’t give you a reason to look somewhere else.”

DreamLife also is catering to the rapidly growing Hispanic market. Each branch is staffed with several bilingual loan officers prepared to work closely with Hispanic clients to meet their special needs. “We don’t just want to provide loan agents that speak Spanish, we’ve created a customer service environment that is culturally sensitive and mirrors our DreamLife slogan -You’ve Dreamt it, Now Live it!, (¡Lo has soñado, ahora vivelo!)” states Daniloo.

“Our strategy will be face-to-face meetings to get to know our clients, this is the best way to do business,” Daniloo said.

The DreamLife business plan includes adding new branches, ranging from the Bay Area to Southern California and Las Vegas, within the next three years.

“For fiscal 2005, our goal is to hit a billion dollars a year,” said Daniloo.

The first five months of business has proven the DreamLife business model works and has been well received by its clients.

“It’s exciting to see that our growth has surpassed our original plan,” Benjamin said. “We’ve met 85 percent of our three-year plan.”

Established in 2004, DreamLife Financial, a full-service residential and commercial lender, is a subsidiary of DreamLife Investments, Inc., a financial and real estate entity focused on providing fast and responsive service to clients while utilizing the latest in technology.



DreamLife Financial, Inc.

Vice President, COO

Don Benjamin

(209) 678-7105 – cell


Cardoza & Associates, Inc

Carrie Cardoza Bordona

(209) 581-2274 – cell

Central Valley Lending Company Opens Modesto Offices