Novato City Council to Vote on Alcopop-Free Zone™

Novato City Council to Vote on Alcopop-Free Zone™

Advocates Rally at Novato City Hall to end Alcopops Sales


SAN RAFAEL, Calif., Nov. 12, 2012 /PRNewswire-HISPANIC PR WIRE/ — Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council’s expected action.

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What: City Council Meeting, Rally

When: Tuesday, November 13, 2012 6:30 PM

Where: Novato City Hall – 901 Sherman Avenue, Novato, CA 94945

Who: Speakers Include:

— Cheryl Paddack E.D. Novato Youth Center

— Lexi Simon, Novato Youth Council, Student

— Teri Rockas, Healthy Marin Partnership

— Bruce Lee Livingston, E.D. Alcohol Justice

— Katie Keating, Coordinator, Healthy Novato

— Maria Aguila, Community Leader

Supporters Include:

— Albert Park Neighborhood Alliance

— Alcohol Justice

— Being Adept

— Families for Safer Schools

— Healthy Marin Partnership

— Healthy Novato

— Marin County Board of Supervisors

— Marin County Advisory Board on Alcohol & Other Drug Problems

— Marin County Dept. of Health & Human Services Prevention Hub

— Marin County Pharmacists Association

— Novato Blue Ribbon Coalition for Youth

— Novato Friday Night Live

— Novato Police Department

— Novato Youth Council

— Paradise Markets

— Perry’s Deli

— Pharmacist Planning Service, Inc.

— San Rafael City Council

— Santa Margarita Neighborhood Association

— San Rafael Community Coalition

— Sober Living in Mill Valley

— Tiburon Town Council

— Twin Cities Coalition for Healthy Youth

— United Markets

— YMCA – Marin County Youth Court

— Youth Leadership Institute

— Youth for Justice

Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):

— Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda

— Are packaged in brightly-colored cans, similar to energy drinks

— Are priced low enough to effectively target underage drinkers, especially young women

— Can be shelved wherever beer is available – including convenience stores and gas stations

— Come in “binge in a can” supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker

— Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356

More Information:

CONTACT: Don Carney 415 459-9622


Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

Novato City Council to Vote on Alcopop-Free Zone™