LOS ANGELES, April 7, 2011 /PRNewswire-HISPANIC
PR WIRE/ — “Nuestra Belleza Latina®”* contestants have endured the most heart-pounding tests to date during the 2011 AT&T** Challenge, which featured imaginative tests at thrilling locations in
Illinois, Arizona and Puerto Rico. The AT&T Challenge, a key element of the overall competition, puts contestants through a series of strenuous tests in an effort to evaluate their skills and endurance, and ability to overcome personal fears. For the 2011 AT&T Challenge, AT&T highlighted the HTC Inspire™ 4G^ and Motorola ATRIX™ 4G, designed to meet the needs of diverse consumers.
“Our commitment to empowering Hispanic consumers and making their lives easier is at the heart of what we do at AT&T,” said Natalia Vargas, marketing manager for AT&T Hispanic Markets. “With the AT&T Challenge we wanted to showcase some of our latest offerings that help consumers not only during thrilling competition challenges, but on a daily basis and while on vacation. We have an exciting portfolio of handsets that offer customers video, messaging,
music, cameras, e-mail and countless of useful applications to make their lives a little bit easier.”
The competition’s tests have viewers at the edge of their seats as emotions run high in this can’t-miss show that combines the glamour of a beauty competition with the life lessons of a boot camp. The intelligent and charismatic contestants, beautiful young Latinas from across the U.S. and Puerto Rico, compete for the ultimate prize — a contract to become Univision’s newest on-air personality and a quarter of a million dollars in cash and prizes.
As in previous years, AT&T customers can sign up to receive weekly show alerts and highlights***, voting reminders, beauty tips and the latest scoops on the show. For more information and exclusive behind-the-scenes content, visit Nuestra Belleza Latina. AT&T also provides the voting technology that allows fans to vote for their favorite contestants via their mobile phone.
For this year, contestants were divided into two teams which were then paired up and sent to the challenge locations, with the winning team receiving $10,000. The Nuestra Belleza Latina AT&T Challenge scavenger hunt took place in the following breathtaking locations:
- Toro Verde Park, Puerto Rico. For the AT&T Challenge, Toro Verde Park offered a beautiful location coupled with heart-racing physical dares at “La Bestia” (The Beast). Toro Verde Nature Adventure Park is located in the lush mountains of Orocovis and provides the ideal setting for thrill-seekers and nature-lovers.
- Skydeck Chicago, Illinois.
This 110-stories high, glass-patio observation deck at Chicago’s Willis Tower posed an intense challenge for the contestants, who felt as if they were standing unsupported high above 1,353 feet in the air. Standing at 1,450 feet, the Willis Tower is the tallest building in the western hemisphere.
- White Stallion, Tucson, Arizona. Besides the sweltering heat, this location is also known for its arduous trails, wildlife native to the area and nearby ancient petroglyphs. The White Stallion Ranch and Trails are located near Saguaro National Park at the foot of the Tucson Mountains, where contestants faced the final tests of the AT&T Challenge scavenger hunt.
AT&T’s commitment to innovation allows it to deliver a dynamic portfolio of culturally-relevant products and services — such as the HTC Inspire™ 4G and Motorola
ATRIX™ 4G — designed for consumers to increase productivity and entertainment at home and on the go. The HTC Inspire 4G offers a 4.3-inch, super LCD touchscreen, a 1GHz processor running on Android 2.2 and features the next-generation HTC Sense™ platform with cloud services. The Motorola ATRIX™ 4G features a 1 GHz dual-core processor delivering a remarkable combination of application processing power, 4G network speed and a high-resolution qHD display.
In time for summer vacation, travelers can make the best of a range of new products and services to enjoy their trips to the fullest, while staying connected to friends and family back home. Many featured applications and services are designed to simplify the lives of consumers while on the road, such as the convenience of booking a hotel while traveling or sharing photos of the latest adventures, updating
social media profiles and much more.
Today’s Hispanic families are looking to have access to the people, information, and entertainment they care about while on vacation. With this in mind, AT&T offers travelers:
- Leading global footprint. AT&T’s GSM/HSPA wireless network, the worldwide standard for wireless, makes it easier to stay in touch with family and friends while traveling abroad. AT&T customers can make and receive calls in more than 220 countries and send e-mail and browse the Internet in more than 200 countries.
- True smartphone multi-tasking. Whether traveling in the United States or vacationing abroad, AT&T customers can use both voice and data at the same time on our mobile broadband.
- International plans with more choice, more control. AT&T provides discounted plans for
international data, including session-based pricing for AT&T-certified laptops and netbooks. Customers can also choose voice and messaging packages that provide significant cost savings when traveling in more than 100 countries.
Additionally, AT&T has nearly 11 million connected devices on the AT&T network including tablet computers, eReaders, and digital photoframes among other devices that are the perfect companions for road warriors or to share memories back home.
AT&T offers services and products that are designed to specifically meet the needs of Hispanic consumers and families at home, work and while on vacation. For the full portfolio of AT&T products and services, please visit espanol.att.com, or find us on Facebook
at AT&T Latino. For more information about AT&T’s international
coverage, visit www.att.com/global.
“Nuestra Belleza Latina” airs weekly on Sundays from 8:00 – 10:00 p.m. ET/PT on the Univision
Television Network. For more information, fans can visit www.NuestraBellezaLatina.com.
*The NUESTRA BELLEZA LATINA and Univision titles and logos are the registered marks of Univision Communications Inc.
**AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
***Message and data rates may apply.
^4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Requires 4G device.
Learn more at att.com/network.
HTC Inspire 4G and Motorola ATRIX 4G: Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Coverage not available in all areas. Purchase typically requires two year contract, new activation, an eligible voice plan starting at $39.99 a month, an eligible smartphone data plan starting at $15 a month, and a $36 activation fee. Early Termination Fee: Up to $325. Sales tax calculated based on price of unactivated equipment. Other terms and conditions apply. See store rep or att.com/wireless for details.
International Roaming: Activation of international service required. Availability, quality of coverage & services while roaming are not guaranteed. For rates & additional details, see att.com/global. International roaming data rates apply outside of the U.S. Visit
att.com/worldpackages and select Data Plans/Packages to view rates and available discount plans. Data packages may not provide discounts in all 200 countries.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite
of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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SOURCE AT&T Inc.