Hispanic Publishers Seminar Unveils Best Sales Strategies to Compete in Growing Hispanic...

Hispanic Publishers Seminar Unveils Best Sales Strategies to Compete in Growing Hispanic Media Market



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Washington, DC–(HISPANIC PR WIRE)–March 4, 2004–Hispanics are not only the fastest-growing minority in the country, but also the population with the booming purchasing power. Advertisers have shifted their gears targeting Hispanic consumers through aggressive marketing in the Hispanic media. According to the Media Economics Group, in 2003, Hispanic magazines ad revenue alone grew 24 percent compared to only 8.6 percent for magazines overall.

But to succeed in this competitive market, Hispanic publishers should take the most-effective strategies and sales representatives to secure advertising dollars. The National Association of Hispanic Publications Foundation addresses this issue in the seminar entitled, “Sales Manager Training,” which will take place at the NAHP Inc. Annual Covention in Los Angeles.

The seminar includes experts in the Hispanic print business and sales management such as Carlos Olea of La Raza, Cesar Pizarro of El Nuevo Herald and Eugenie Brown of the recognized sales motivator Sandler Sales Institute. Ray Guerrero of El Latino will be the panel’s moderator.

“Today’s competitive environment demands sales professionalism and broad knowledge of Hispanic print media. Managers play an integral role in the implementation of strategies and techniques that empower the sales team to successfully overcome challenges,” said Olea, sales manager of La Raza, one of the largest newspapers in the country.

The panelists will present award-winning sales strategies to win potential advertising dollars. Consistent sales techniques, proper training, tools used for motivation and the importance of fluent communication between account executives and their respective managers are some of the topics that will be covered in the seminar.

The seminar will be presented from 9:00 a.m. to 10:30 a.m. on Saturday, March 20. Other seminars such as “Selling Advertising Using a Circulation Audit” and “Investigative Journalism & Reporting,” will also be held on Saturday.

NAHP Inc. Annual Convention will take place at the Millennium Biltmore Hotel, from March 17 to 20, 2004. The event gathers over 200 Hispanic publishers in the country, who come to improve their publications and share their knowledge on the growing Hispanic print.

For more information call 202-662-7257 or e-mail cnascimento@nahp.org

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. counts more than 200 member publications with a combined circulation of more than 12 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets, every week. NAHP, Inc. provides Hispanic publications with the most effective medium to reach its readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahponline.org or call 202-662-7250.

About the National Association of Hispanic Publications Foundation

The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see http://www.scholarshipsforhispanics.org or call 202-662-7250.

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CONTACT:

NAHP

Cristiane Nascimento

202-662-7250

cnascimento@nahp.org

Hispanic Publishers Seminar Unveils Best Sales Strategies to Compete in Growing Hispanic Media Market