NGLC Media, Marketing & Entertainment Conference Coming to Miami on April 6,...

NGLC Media, Marketing & Entertainment Conference Coming to Miami on April 6, 2005


Miami, FL–(HISPANIC PR WIRE)–February 24, 2005–The New Generation Latino Consortium ( is hosting the NGLC Media, Marketing & Entertainment Conference in Miami for the first time on April 6, 2005. NGLC is a non-profit group of professionals dedicated to educating and informing the business and entertainment industries about the importance of the New Generation Latino (NGL) market.

Presented by MTV Networks in association with Adweek’s Marketing y Medios, SiTV, mun2, and Latina magazine, the one-day conference will take place from 8:00am to 5:00pm at The Sheraton Biscayne Bay Hotel located at 495 Brickell Avenue. It will focus exclusively on the New Generation Latino’s impact on media, marketing, and entertainment with four 60-minute panel discussions, a special executive keynote address by Latina founder, Christy Haubegger, and Adweek’s Marketing y Medios ‘Best Hispanic Spots of 2004’ awards luncheon. There will also be a cocktail networking event hosted by Jack Daniel’s and Latina, featuring a live performance by Universal Latino Music recording artist Alih Jey.

Expected to attend are Fortune 500 company executives, general and Hispanic market advertising executives, NGLC members, Hispanic media and entertainment executives, Latino celebrities, and members of the national and international press. Registration is open online at with a special $200 PRE-CONFERERNCE RATE until March 31, 2005.

Among the confirmed panelists are Jorge Cano-Moreno, Publisher, Urban Latino, Tru Pettigrew, SVP, American Multi-cultural Marketing an Alloy Media & Marketing Co., Heidi Eusebio, VP Hispanic Marketing, Edelman PR Worldwide, Lucia Ballas-Traynor, SVP/GM, MTV en Español / VH-Uno, Michelle Azan, Director US Hispanic/L. American Sales, Terra Networks, Beth Press, Publisher, Latina, Michele Vega, VP, William Morris Agency, Rich Isaacson, President, FUERTE Group, Rafael Garcia, Creative Executive, Nickelodeon Productions, and many more.

About NGLC:

The NGLC was founded in January 2003 to raise the marketing profile of New Generation Latinos, comprised of predominantly US-born 2nd, 3rd, and 4th generation Latinos, who consume mostly English-language media and represent over $300 billion in purchasing power. With nearly 70% of the U.S. Hispanic market under 35, and US-born Latinos driving 65% of its population growth, the NGLC’s mission is to advocate two key points: 1.) New Generation Latinos represent a viable and lucrative media target audience that merits special attention and 2.) Cross-platform marketing resources are available to effectively reach New Generation Latinos critical to growing U.S. Hispanic market share. NGLC consists of over fifteen member companies in or around New York and Miami and aims to spread to other top U.S. Hispanic markets such as Texas, California, and Illinois through a variety of B2B efforts including conferences, public and private panel discussions, online networking, and grass root events.

About Adweek’s Marketing y Medios:

Adweek’s Marketing y Medios helps marketers and advertisers understand the complex Hispanic market and tap into its explosive growth by covering advertising agencies, marketing initiatives and the explosion of Hispanic media throughout the country. Between 1990 and 2003, the U.S. Hispanic population grew by 61%, encompassing 35.3 million people, the fastest-growing minority group in the country and one with the astonishing purchasing power of $650 billion. Savvy businesses recognize the importance of this huge market, yet this segment continues to be underserved in terms of the amount of advertising and marketing dollars spent on it. The English-language monthly magazine explores the unique challenges encountered by marketers and media serving the Hispanic population and offers keen insight into important distinctions between Spanish-dominant and Spanish-English households, as well as between recent immigrants and acculturated Latinos.



New Generation Latino Consortium

David A. Chitel


212-967-8267 / 917-345-4025


Adweek’s Marketing y Medios

Michael Hatherill



NGLC Media, Marketing & Entertainment Conference Coming to Miami on April 6, 2005