Portada’s Marketing to Hispanics Taking the CMO’s Driver Seat, See you Sept...

Portada’s Marketing to Hispanics Taking the CMO’s Driver Seat, See you Sept 21 – 22 in New York City!



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NEW YORK, June 28, 2011 /PRNewswire-HISPANIC PR WIRE/ — Portada, the leading Source on Latin Marketing and Media (www.portada-online.com), announces major speakers for its upcoming Sept. 22 Conference: “Marketing to Hispanics: Taking the CMO’s Driver Seat”, Portada’s Fifth Annual Hispanic Digital and Print Media Conference, will take place on Sept. 22 in New York City’s Scholastic Auditorium Greenhouse with Rooftop Terrace. The
major event will explore why and how targeting the Hispanic consumer plays a crucial role for Corporate America and how Latinos are influencing, shaping, and changing the entire U.S. consumer landscape. Innovative ways to reach Hispanics through digital and print media will be analyzed.

Already confirmed CMO-level speakers include:

Fernando Arriola, Senior Director of Media, ConAgra

David Flynn, Marketing Director, Novamex

Benjamin Jankowski, Global Media Director, Mastercard

Ellen Liu, Director of Media and Marketing, The Clorox Company

Xavier Mantilla, Media Director, Vidal Partnership

Martha O’Gorman, CMO of Liberty Tax Service

Cesar Sroka, Media Director, Director Planning and Buying, Global Hue

…more major marketers and thought
leaders will be announced soon!

Portada’s flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States. It will be preceded by the Emerging Hispanic Markets Forum (www.portada-online.com/conference/main.aspx?cid=12) which will take place on Sept. 21. The main objective of Portada’s Emerging Hispanic Markets Forum is to make a case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets.

Registration:
To register to the Fifth Annual Hispanic Digital and Print Media Conference, Sept. 22, to the Emerging Hispanic Markets Forum, Sept. 21, or to buy a combo ticket for both events, please go here: www.portada-online.com/conference/registration.aspx?cid=11 or call 1-800-397-5322.

Sponsors
Already confirmed Sponsors are:

Gold Sponsors

Televisa Publishing + Digital (televisapublishing.com)

Yahoo en Espanol: (espanol.yahoo.com)

Silver Sponsors

The Latin Recording Academy (www.latingrammy.com)

Alcance Media Group (www.alcancemg.com)

Bronze Sponsors

ESPN Deportes (www.espndeportessales.com)

Vida y Salud (www.vidaysalud.com)

To inquire about how to align your brand with these major events, please call Marcos Baer, publisher, at 212-685-44-41or Bob Oliva, Business Development Director at 305-546-15-15.

You can follow Portada here:
Twitter: twitter.com/portada_online
Facebook: www.facebook.com/portada
LinkedIn Discussion Group: www.linkedin.com/groups?mostPopular=&gid=2026937
Free registration to print magazine and e-letters: www.portada-online.com/register.aspx?sid=1

SOURCE  Portada

Portada’s Marketing to Hispanics Taking the CMO’s Driver Seat, See you Sept 21 – 22 in New York City!