Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–September 13, 2005–Totaling more than 85 million people, multicultural consumers — comprising Hispanics, Asians and African-Americans — have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups are projected to account for roughly half of all consumers in the U.S. Half of all consumers! Are you prepared to target your multicultural customers?
The Marketing Consumer Products to Multicultural Markets conference, taking place December 8-9 at the Hyatt Coral Gables in Florida, will prepare marketing, PR, communications, and executives in business development or corporate strategy for the challenge of marketing consumer and packages goods to these groups. Attendees will gain knowledge on how to effectively measure return on their marketing investment, to ensure that their new product development takes into consideration the ethnic segments, the ways and means to obtain corporate commitment, and how to be “creatively correct” and successfully market to these diverse groups.
Through this comprehensive conference program of case studies, complete with an agenda of senior level strategy sessions delivered by industry leaders, the conference will provide those attending with workable and proven solutions. The event will focus on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing, and identify where their concentration will be for the future.
Key presenters include Marilyn D. Johnson, VP of Market Development with IBM; Santiago Blanco, Director of Hispanic Marketing for North America at The Coca Cola Company; and David A. Hernandez, Director of Latino Marketing & Sales at NBC Universal Studios Hollywood. Additional presenters include multicultural experts from Mercedes Benz, Astrazeneca LP, Jaguar Land Rover, Burger King, Payless, Nestle, Molson Coors Brewing Company, and The Procter & Gamble Company.
This conference is supported by the HMCA, HMW Online, Portada, The Latin Business Association, and Business Wire.
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