NEW YORK, Aug. 28, 2012 /PRNewswire-HISPANIC PR WIRE/ — A real who is who of Marketing, Media
and Advertising will be present at Portada’s 6^th Annual Hispanic
Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse
& Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing
Forum will take place on Sept. 19 in the same venue.

Client side marketers representing the top Hispanic market advertisers
present at these major events will include:
Tania Cameron,Associate
Director CRM–Hispanic Segment Kraft Foods and
Felix
Palau, VP Marketing, Tecate
Maria Rodas, Multicultural Marketing
Manager, General Mills
Marc Strachan, VP of Multicultural Marketing,
Diageo
David Cardona, Multicultural Marketing Manager,
Clorox
Steve Millerman,Director, Cross Cultural Marketing at Novartis
Pharmaceutical 
Emma Velez-Lopez, Director Acquisition Marketing
(Advertising US Hispanic), DIRECTV
Maria Cristina Rios, Director
Multicultural Marketing & Media Strategy, Macy’s
Ronald Mendez,
VP Group Account Director, MPG
Dawn Marie Gray, Senior Marketing
Manager, Multicultural
Justin Byrd, Head of Multicultural Marketing
and Advertising, Chrysler Corp.
Deidre Smalls, EVP Managing Director,
Mediabrands
Guillermo Abud,  VP Digital Director, MV42
Ivan
Adaime, VP Digital Media, ImpreMedia
Malena Bustelo, Group
Media Director, Multicultural Division, J3/Identity
Elizabeth
Elliott, Mobility Manager at Starcom
Dr. Max Kilger,Chief
Behavioral Scientist, Experian Simmons
Javier Garcia, GM U.S.
Hispanic, Yahoo!

Key questions  these blue chip marketers will explore include:


–
How to reach local Hispanic audiences in the Social Networking Era.
– How to
apply the “Big Data” concept to Hispanic Marketing
– How to use the right
language to best connect with your Hispanic target.
– How to best operate in
an environment where technology is changing the Hispanic consumer’s shopping
behavior
– How to monetize Latin American audiences of U.S. Hispanic
websites
–  Hispanic Mobile Marketing: Advertising Formats: SMS,
Display, In App, Rich Media, Mobile Video, Html 5

Fireside Chat with John Trimble, CRO – Pandora

One of the Conferences highlights will be John Trimble,Chief
Revenue Officer of Pandora, who is going to be interviewed by Rodolfo
Rodriguez, Multicultural Marketing Director at General Mills. With more than
100 million users on Pandora, the publicly listed online radio and digital music
service, is one of the hottest media companies in the U.S.: Pandora top exec
John Trimble will unveil key insights into his Hispanic strategy, online radio
ad monetization. The role of mobile media, local advertising and more…


AGENDA

To check out the agenda of the 6^th Annual Hispanic Advertising and
Media Conference, NYC, Sept. 20 please go
here
http://www.portada-online.com/conference/schedule.aspx?cid=16

To check out the agenda of the Hispanic Mobile Marketing Forum, please go
here:
http://www.portada-online.com/conference/schedule.aspx?cid=17

REGISTRATON

To register to the Hispanic Mobile Marketing Forum (Sept 19)  and/or
to  Portada’s 6^th Annual Hispanic Advertising and Media
Conference (Sept. 20). please go to
http://www.portada-online.com/conference/registration.aspx?cid=16
(SPECIAL COMBO RATE AVAILABLE!)
and/or call Nicolas Miranda, Online Sales
Manager Portada at 1-800-397-5322.

Twitter: #Portada12

Sponsors of 6^th Annual Hispanic Advertising and Media
Conference

Gold Level

• Yahoo (http://espanol.yahoo.com/ )
  
• Televisa Publishing and Digital
  http://www2.esmas.com/usa/

Silver

• Experian Simmons (http://www.experian.com/marketing-services/marketing-services.html )

• Hoy (http://www.hoylosangeles.com/ )
  
• Houston Chronicle/La Voz http://www.lavoztx.com/

Bronze

• Matomy (http://www.matomy.com/ )
  
• MediaMind  (http://www.mediamind.com/ )
  
• GFK-MRI (http://www.gfkmri.com/ )
  
• Hunt Mobile Ads (http://www.huntmads.com/ )
  
• Alcance Media (alcancemg.com )

Speed Networking Sponsor

• Batanga Media (www.batangamedia.com )

Sponsors of Hispanic Mobile Marketing Forum

Smartphone Plus
Level
Redmas (www.redmas.com )

Emerging Mobile
Marketer
Alcance Media Group (http://www.alcancemg.com/ )

Eclipse Marketing  (www.eclipse2.com )

Houston Chronicle/La Voz (www.lavoztx.com )


ABOUT
PORTADA
Portada  (http://www.portada-online.com/ ) is the leading source about
the Latin marketing and media space. Portada offers world-class news and
intelligence through online, print and conference vehicles to highly targeted
audiences.
Twitter: Portada_online
LinkedIn:
http://www.facebook.com/portada

FB: http://www.facebook.com/portada

CONTACT: Nicolas Miranda, 1-800-397-5322

SOURCE  Portada