Prevent and Protect Hair Against Damage

Prevent and Protect Hair Against Damage


FORT LAUDERDALE, Fla., May 8, /PRNewswire-HISPANIC PR WIRE/ — When it comes to hair, women want it all! We want straight, sleek hair, full, bouncy ringlets and beach-worthy waves. It is not uncommon for women to want a smooth, sophisticated style during the day and a head full of sexy curls at night.

As a result of constantly changing our look, our beauty arsenal consists of a number of products and styling tools that are designed to fight against what nature gave us. And while the end results are to-die-for styles, eventually, our hair pays the price. Over time, dry and brittle hair, as well as breakage, can become a real concern for women — even those who never suffered from fragile hair before.

“Many women have damaged hair caused by combing, over-processing and using heat appliances,” says TRESemmé celebrity stylist Nathaniel Hawkins. “When hair is damaged, it is more likely to break, causing women to experience hair loss and lack of fullness.” Fortunately, there are ways to prevent further breakage and restore hair for healthier looking locks.

With years of hands-on experience in a chic Manhattan salon and expertise leading the TRESemmé hair team during the fourth season of Project Runway, Hawkins understands the importance of keeping hair healthy. He offers the following tips for women looking to repair their hair:

— Turn down the heat: It’s vital to give hair a rest from styling

appliances, such as curling and flat irons, hair dryers and other heat

styling tools whenever possible. Over time, they can contribute to

dryness and breakage and can cause hair to lose shine.

— Strengthen while showering: TRESemmé now offers the Protección Caída

Collection, designed to prevent hair fall out caused by breakage. The

products contain multi-vitamins and proteins that fortify hair, making

it 80 percent stronger with seven times less hair loss after only one

use. The collection, created to address the needs of the Hispanic

community, includes a shampoo, conditioner and combing crème. Use all

three together for stronger hair, immediately.

— Let it dry: Remember that hair is more fragile when it is wet. Resist

the urge to tug, handle or comb it too much after washing. Instead,

blot gently with a towel to absorb excess water. Do not wring hair to

dry, and avoid brushing until most of the moisture has evaporated.

— Chemical overload: Perming, chemical straightening, coloring and

highlighting all require chemical processes that can damage hair. Rely

on the expert advice of a trained and trusted stylist to know how far

apart processes should be scheduled to prevent damage.

— After hours: To prepare hair for a sleek style apply TRESemmé

Protección Caída Combing Crème to wet hair the evening before, and

twist into a bun. The crème will coat and smooth the hair shaft, making

combing and styling easier on you and your locks.

By following these tips, you will be on your way to stronger, more resilient hair, even if you go from straight to curly and back again all in a day’s work.

To learn more, visit The TRESemmé collection of professional, affordable products is available at food, drug and mass market retailers nationwide.

Prevent and Protect Hair Against Damage