SAN JOSE –(HISPANIC PR WIRE)–July 25, 2002–The Consul General of Mexico and Bank of America today partnered to unveil several new initiatives that will directly benefit San José’s large Mexican and Hispanic population. The bank, which has a lengthy history of supporting the Hispanic community, introduced SafeSend, a first-of-its-kind international ATM remittance service designed to revolutionize the way people send money to their family and friends in Mexico. Additionally, the bank announced that it will begin accepting the Mexican Consular ID card on a nationwide basis.
SafeSend, currently available to consumers nationwide via 1-866-SAFESEND or online at http://www.bankofamerica.com/safesend, is rolling out to 89 participating banking centers in the Bay Area. By August, Bank of America will introduce the SafeSend service to participating banking centers in an additional 5 markets across the country, reaching more than 50% of the Mexican population in the U.S.
San Jose consumers who are interested in attending a special Safe Send promotion can visit the San José Flea Market (1590 Berryessa Rd., San José, 95133) from 10:00AM-2:00PM on Saturday, July 27.
The first-of-its-kind product will be supported by the bank’s largest brand and product advertising campaign targeted exclusively to Hispanic consumers. Created and developed entirely in Spanish, the TV, radio and print ads will include the tagline “Creemos en Tí,” which means, “We believe in you.”
“Bank of America always has been a pioneer in developing innovative ways to serve diverse communities,” said Marco Antonio Alcázar-Avila, Consul General of Mexico in San José. “SafeSend is the first safe, trustworthy, and convenient ATM-based international remittance service to Mexico. This product, combined with the acceptance of the “Matrícula Consular” card and the unprecedented ad campaign demonstrates how committed Bank of America is to San Jose’s Hispanic population.”
“SafeSend was created based on direct input from our customers. They wanted an easier-and less expensive-option to send money to their loved ones in Mexico,” said Virginia Murillo, Bank of America Banking Center Manager. “The development of SafeSend is just one of the ways Bank of America is working in the interest of the Hispanic community. We understand and care about the strong family bonds our customers maintain with loved ones in Mexico – and their need for more convenience and security when sending money across the border.”
With SafeSend, customers can send money by phone or electronically to Mexico 24 hours a day, 7 days a week, without having to leave the comfort of their home. In Mexico, the recipient uses a secure personal identification number (PIN) and a SafeSend ATM card to access the money within minutes at any of 20,000 ATMs.
About Bank of America
Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges. The company’s Web site is http://www.bankofamerica.com. News, speeches and other corporate information may be found at http://www.bankofamerica.com/newsroom.
Deputy Consul General of Mexico in San Jose
Bank of America