Expanding in the U.S., IKEA Brings Swedish Home Furnishings & Meatballs to...

Expanding in the U.S., IKEA Brings Swedish Home Furnishings & Meatballs to Salt Lake Area with Utah Store’s Opening

Grand opening of IKEA Draper on May 23 will include Governor, festivities, flag-raisings, log-sawing, community involvement, recognition of customers


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Draper, UT–(HISPANIC PR WIRE)–May 23, 2007–IKEA, the world’s leading home furnishings retailer, will open the doors of its Draper, UT store to customers at 9:00 a.m. MDT, Wednesday, May 23, 2007. The 310,000-square-foot IKEA Draper is located along Interstate 15 at the Bangerter Highway exit, and is the 30th IKEA store in the U.S. and 255th worldwide. The store employs 350 coworkers, and features 10,000 exclusively designed home furnishings all under one roof, a 300-seat IKEA Restaurant, a supervised children’s play area and 1,500 parking spaces. IKEA Draper’s opening signifies a doubling of the IKEA presence in the country since this expansion wave began in 2003.

“We are excited to bring the fun and unique IKEA family-friendly shopping experience to Draper, around the Salt Lake Area, and throughout Utah,” said Paul Janzen, IKEA Draper store manager. “The enthusiasm the IKEA Draper coworker family feels about this big day and about opening the store will translate into excitement, surprises and a great shopping experience for customers.”

Before the doors open, Janzen will welcome the community into the IKEA customer family with a traditional Swedish log-sawing ceremony, bringing good luck to the new home and its future visitors. In addition to brief remarks by Utah Governor Jon Huntsman, Jr., Draper Mayor Darrell Smith, and IKEA North America president Pernille Lopez, Salt Lake County Mayor Peter Corroon will raise the U.S. flag; Swedish Consul Björn Åblad will raise the Swedish flag, and Utah Representative Gregory Hughes and Utah Senator Howard Stephenson will raise the Utah flag.

With a celebration beginning on grand opening day and lasting through Memorial Day, IKEA

Draper will recognize loyal, enthusiastic customers by giving away thousands of dollars.

— Pick a Card, Any Card – The first 2,500 people to visit IKEA Draper on May 23, 2007 will receive a random prize envelope with vouchers for goodies such as IKEA Gift Cards ranging from $10 to $250 or “Buy One, Get One Free” hotdog or frozen yogurt treats.

— You Say It’s Your Birthday – Bring proof to IKEA Draper on May 23 that it is your birthday, and receive a $10 gift card.

— Take a Seat (And We Mean Take It!) – The first 100 adults (18 and over) in line at the IKEA Draper grand opening on May 23, 2007 will receive a free POÄNG armchair;

— For the (Truly) Young at Heart – The first 100 children (under 18) in line at IKEA Draper grand opening on May 23, 2007 will receive a free FAMNIG heart-shaped cushion; and,

— Enter to Win When Entering our Home – From May 23 through May 28, 2007, visitors to IKEA Draper may enter a drawing to win one of ten $1,000 IKEA Gift Cards. IKEA Draper will match the prizes (a total of $10,000) with a donation to benefit the Children’s Center, a local provider of comprehensive mental health care to children and their families.

— Play Big and Eat Big (If You’re Little!) – Musical entertainment and face-painting for kids will take place at IKEA Draper from May 23 through May 28. They also can enjoy a macaroniand-cheese meal with a drink for 99¢.

IKEA DRAPER AT-A-GLANCE

IKEA Draper Offers…

— Low prices for well-designed, stylish, functional furnishings for every room in the home.

— 51 inspirational room-settings and three model homes reflecting a variety of living situations with creative design ideas that can be brought to life in any room in the home.

— More than 10,000 exclusively designed home furnishings ranging from beds, desks and sofas to cookware, pet products and kitchens, complete with cabinetry and appliances.

— Same-day shopping satisfaction with products in easy-to-transport flat-pack boxes that benefit the customer and the environment.

IKEA Draper is a Fun Day Out for the Family with…

— Småland, a supervised children’s play area (for children who meet the 37”-54” height requirement) that replicates the look of a typical Swedish farmhouse and forest.

— Additional play areas throughout the store, offering activities for kids shopping with parents.

— A “Children’s IKEA” area in the Showroom that also offers fun, interactive play.

— Attention-to-detail conveniences such as: family-friendly parking, strollers, baby care rooms, and a private, comfortable room for nursing moms.

No Need to Shop on an Empty Stomach at IKEA Draper…

— The IKEA Restaurant opens for breakfast one half-hour before the store opens for shopping and serves a full hot breakfast, including scrambled eggs, potatoes and bacon for 99¢.

— The 300-seat restaurant also offers lunch, dinner, snacks and dessert, with a diverse menu, including traditional Swedish specialties such as the popular IKEA Swedish meatballs, shrimp sandwiches, salmon platters, and American dishes such as pasta, chicken and a vegetarian option.

— Menu choices for kids include a child’s portion of Swedish meatballs or macaroni and cheese, while baby food, bottle warmers and bibs are available for even younger visitors.

— A Bistro near the store’s exit serves hot dogs, cinnamon buns, frozen yogurt and beverages.

— The Swedish Foodmarket offers Swedish delicacies, treats, and even frozen Swedish meatballs (the same ones served in the store’s Restaurant) to purchase and then prepare at home.

IKEA Draper Shopping Conveniences…

— Customers can pick-up catalogs at the store, and also receive help from a furnishings consultant.

— Measuring tape, pencils, store maps, yellow shopping bags and two types of carts are available.

— Many conventional, self-, and handheld checkouts to ensure efficient customer purchasing.

— Home-delivery and assembly services can be arranged while at the store.

When IKEA Draper opens, there will be 255 IKEA stores in 35 countries, including 30 in the U.S., where other stores are being planned in: Brooklyn, NY; Charlotte, NC; Orlando, FL; Portland, OR; Somerville, MA; Sunrise, FL; Tampa, FL; and West Chester, OH. Since its 1943 founding in Sweden, IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of the people can afford them. IKEA has been ranked in FORTUNE’s annual “100 Best Companies to Work For” list (two years in a row), Working Mother magazine’s annual list of “100 Best Companies for Working Mothers” (four years in a row) and Training magazine’s annual “Top 100” ranking of companies that excel at human capital development (four years in a row). IKEA incorporates environmentally and socially responsible efforts into day-to-day business, and continually supports initiatives that benefit causes such as children and the environment. To visit the IKEA Web site or for information about working at IKEA, please go to http://www.IKEA-USA.com.

Expanding in the U.S., IKEA Brings Swedish Home Furnishings & Meatballs to Salt Lake Area with Utah Store’s Opening