Coors Brewing honored with the Secretary of Defense Employer Support Freedom Award...

Coors Brewing honored with the Secretary of Defense Employer Support Freedom Award in Washington, DC


Washington, DC–(HISPANIC PR WIRE)–September 28, 2004–The National Committee for Employer Support of the Guard and Reserve (ESGR), in conjunction with the Secretary of Defense, honored Coors Brewing Company as a 2004 Secretary of Defense Employer Support Freedom Award recipient on September 21, 2004 in Washington, DC.

Coors Brewing Company has a legacy of providing support to members in the armed forces. The Coors Veteran’s Group, an internal volunteer organization located at the company’s three U.S. facilities, works with the Guard and Reserve families to provide support during times of mobilization. Additionally, this internal volunteer organization coordinated employee efforts to support our troops in the war by boxing and shipping more than 3,000 pounds of donated items. The Company’s long-standing policy of differential pay was updated to a full year after September 11th. Mobilized employees have the option of continuing certain benefits for up to one year as well.

“As a company that has long valued, respected and supported our nation’s armed forces, we are humbled by this recognition by the Secretary of Defense”, said Leo Kiely, President and CEO, Coors Brewing Company. “Coors is a proud and patriotic company, and all of our employees believe that we should support those who serve and protect our country every day”, Kiely added.

The Secretary of Defense Employer Support Freedom Award, a Waterford crystal eagle, was introduced in 1996 to publicly recognize the significant contributions and sacrifices made by America’s employers of Guardsmen and Reservists.

“Coors’ exceptional support of their Reserve and National Guard employees during mobilization for the war against terrorism has set a standard for all employers to follow”, said David Janes, ESGR National Chairman. “The Company’s advocacy of extending continuing benefits, making up pay differentials, and ensuring employees are returned to their jobs in a timely manner is truly a role model for corporate America. I am proud to have participated in the selection of Coors Brewing Company for this prestigious award”, added Janes.

Founded in 1873, Adolph Coors Company is the world’s eighth-largest brewer. Adolph Coors Company’s principal U.S. subsidiary is Coors Brewing Company, the third-largest brewer in the U.S., with a portfolio of malt beverages that includes Coors Light, Coors Original, Aspen Edge, Killian’s, Zima and Keystone family of brands. Adolph Coors Company stock trades on the New York Stock Exchange under the symbol RKY. For more information on Adolph Coors Company, visit the company’s website at

In support of the Secretary of Defense Employer Support Freedom Awards, President Bush proclaimed September 26 through October 2, 2004 as National Employer Support of the Guard and Reserve Week. President Bush encourages all Americans to join him in expressing our thanks to the civilian employers and the members of our National Guard and Reserve for their patriotism and sacrifices on behalf of our Nation. The President also calls upon state and local officials, private organizations, businesses, and all military commanders to observe this week with appropriate ceremonies and activities.

The unique mission of ESGR to gain and maintain active employer support from all public and private employers for the men and women of the Guard and Reserve as defined by demonstrated employer commitment to employee military service.

ESGR provides free education, consultation, and if necessary mediation for employers of Guard and Reserve employees. More information about ESGR Employer Outreach Programs and volunteer opportunities is available at, or by calling 800-336-4590.

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Tom Bullock


Coors Brewing honored with the Secretary of Defense Employer Support Freedom Award in Washington, DC