Coors Light® Refreshes J Balvin’s First Headlining U.S. Tour

Coors Light® Refreshes J Balvin’s First Headlining U.S. Tour

The Ice-Cold Lager Will Sponsor the Colombian Star's Concerts in the U.S.


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CHICAGO, Sept. 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — Coors Light is proud to sponsor J Balvin’s first headlining U.S. tour shortly after guest starring in the artist’s record-breaking music video for “Ginza.” Concert goers will experience the heat of J Balvin’s urban sound and enjoy the unrivaled refreshment that only Coors Light can bring. The Colombian reggaeton singer will tour nationwide from September through November.

Because Coors Light refreshes those who refresh the world, the brand is recognizing Latin artists who refresh music. In addition to sponsoring the tour, Coors Light will also delight fans with exclusive behind-the-scenes content from J Balvin’s “Ginza” video and his tour with “Diario de una Gira” on CoorsLight.com.

“J Balvin is at the forefront of a new wave of urban Latin artists, and we’re excited to support him in his journey to refresh the music landscape,” said Sonia Urintsev, brand manager at Coors Light. “In addition to enjoying an incredible performance by J Balvin, his fans can count on Coors Light to bring crisp, clean refreshment for an exhilarating concert experience.”

Fans 21 and older in select markets will have the opportunity to win meet-and-great passes and VIP access courtesy of Coors Light. When concert goers are not singing along to his songs in the crowd, they will have the opportunity to produce unique mashups of their own video recording with J Balvin’s “Ginza” at Coors Light’s Smash-up kiosks. Fans will be able to dub over their video recording, and share the finished mashup on their social channels in an audio clip or an animated GIF.

J Balvin is known for creating a unique urban fusion that blends influences from Puerto Rico’s pioneering reggaeton artists, the distinct Colombian rhythms of his heritage and a love for progressive hip hop and R&B. He is touring the U.S. after celebrating the highly successful launch of his new single “Ginza,” which earned 2.5 million views in just 24 hours and more than 4.7 million views within the first three days.

For more information on Coors Light and J Balvin’s tour, visit www.CoorsLight.com or follow Coors Light Latino on Facebook at facebook.com/CoorsLightLatino and on Twitter @MiCoorsLight.

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About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet, YouTube.com/OfficialCoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter, YouTube.com/CoorsLight) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

About J Balvin
J Balvin has been hailed by Billboard as “the biggest breakout act Latin music has seen in many years.” Creating a unique urban fusion that blends influences from Puerto Rico’s pioneering Reggaeton artists, the distinct Colombian rhythms of his heritage and a love for progressive Hip-Hop and R&B, J Balvin is undeniably Latin music’s most significant new artist. This recognition stems from three consecutive chart-topping singles – “6 AM” and “Ay Vamos” from J Balvin’s breakthrough album “La Familia” and the fast follow-up ascent to #1 on Latin Airplay of his latest single “Ginza”. Billboard recently certified that “Ay Vamos” was the #1 overall Latin single in the United States across the first six months of 2015, and its related video has received well over 500 Million Views. Now “Ginza” is picking up the pace further for the second half of this year, as it instantly set a new Spanish-language video record for debut views upon its launch, and has now skyrocketed into Vevo’s overall Top-5 videos in early September (charting right alongside Taylor Swift and Justin Bieber, while exceeding weekly views of The Weekend, One Direction, and many more). Driven by his irreverent humor and openness with fans, J Balvin has also become a social media powerhouse– with over 3 Million Instagram fans.

Coors Light® Refreshes J Balvin’s First Headlining U.S. Tour