NEW YORK, Oct. 8, 2012 /PRNewswire-HISPANIC PR WIRE/ — Coors Light, official beer sponsor of the New York Giants, is partnering with the legendary football team to clean up historic Thomas Jefferson Park on Tuesday, October 9, from 10 a.m. to 2 p.m. Alumni members of the Giants David Tyree and Antonio Pierce will be on hand to help rejuvenate and restore the park, which opened to the public in 1905.
“The goal here is to not just pick up trash in the park, but to beautify the park so it reflects the true beauty and vibrancy of Spanish Harlem,” said Drew Moench, MillerCoors field marketing manager in New York. “We will bring 35 volunteers and make a monetary donation to the park district to cover any the materials we use on this project.”
The project at the park is an extension of the MillerCoors commitment to environmental stewardship and its communities. Each September, the company celebrates Great Water Month, in which employees from across the country team up with local nonprofit organizations to improve local rivers. The Spanish Harlem Community Cleanup project was spearheaded by the local MillerCoors team to fall in line with some of the company’s national initiatives. The partnership was organized through Partnerships for Parks, the city’s leading resource for volunteers in parks. Partnerships for Parks’ corporate volunteer program enables New York City’s most successful companies to help keep their neighborhood parks beautiful, while providing a unique team building opportunity for employees.
For more information on MillerCoors community and environmental initiatives please visit www.GreatBeerGreatResponsibility.com.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
Partnerships for Parks is an innovative joint program of City Parks Foundation and the New York City Department of Parks & Recreation. Partnerships for Parks helps New Yorkers work together to make neighborhood parks thrive. We strengthen our diverse, growing network of dedicated park volunteers and groups by creating opportunities for them to celebrate their parks and accomplishments, access resources, become more effective leaders in their communities, and work with government to affect decisions about their parks. For more information visit www.PartnershipsforParks.org.