Coors Light(R) Kicks Off Centennial Tournament for Mexican Soccer Team Chivas de...

Coors Light(R) Kicks Off Centennial Tournament for Mexican Soccer Team Chivas de Guadalajara; Coors Light Presents International Match between Soccer Teams Club Deportivo Guadalajara S.A. de C.V. vs. Celtic FC on July 14, 2006



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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–June 27, 2006–For the first time in 10 years, Mexico’s most supported soccer team, Club Deportivo de Guadalajara S.A. de C.V. (Chivas de Guadalajara), returns to New York.As part of the Coors Light(R) Torneo del Centenario 2006, a tournament celebrating the team’s 100-year anniversary, Chivas de Guadalajara will play the Scottish team Celtic FC on July 14 at Giants Stadium.

“It’s an honor for Coors Light to be a part of Chivas’ 100-year anniversary,” said Paul Mendieta, director of Hispanic marketing for Coors Brewing Company. “Coors Light is proud to bring this game to soccer fans in the tri-state area in advance of Chivas’ quarterfinal match in Copa Libertadores.”

Since the team’s inception in 1906, Chivas has won 10 Mexican championships. Historically, Chivas has been the Mexican club team that provides the most players to the Mexican National Team.

Celtic FC is a 40-time champion of the Scottish national league and they have won the Scottish Cup 33 times. This game will be part of Celtic FC’s pre-season preparation.

The Coors Light Torneo del Centenario 2006 continues at the LA Memorial Coliseum with an international match between Chivas de Guadalajara and FC Barcelona on Aug. 6. Additional tournament matches will be announced at a later date.

For more information on Chivas de Guadalajara and Celtic FC visit their official Web sites at http://www.chivas.com.mx and http://www.celticfc.net.

About Coors Brewing Company:

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company (NYSE: TAP) (TSX: TAP). It is the third largest brewer in the U.S. The company’s U.S. brands include Coors Light, Molson Canadian, Coors, Killian’s Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company’s Web site, http://www.molsoncoors.com.

Coors Light(R) Kicks Off Centennial Tournament for Mexican Soccer Team Chivas de Guadalajara; Coors Light Presents International Match between Soccer Teams Club Deportivo Guadalajara S.A. de C.V. vs. Celtic FC on July 14, 2006