Copa Airlines Launches New AD Campaign For The HUB of The Americas...

Copa Airlines Launches New AD Campaign For The HUB of The Americas in Panama



SHARE THIS ARTICLE

Panama,–(HISPANIC PR WIRE)–Jan. 16, 2004–Copa Airlines has launched a new advertising campaign to promote the image and benefits of its Hub of the Americas in Panama.

Based on testimonials of business travelers, the new campaign presents the Hub of the Americas at Tocumen International Airport in Panama City as the ideal connecting point for passengers traveling between North, Central and South America and the Caribbean, all of which are regions covered by Copa Airlines routes.

Copa’s on-time performance, direct connections, and high-tech fleet are some of the benefits the satisfied travelers mention in the ads, as well as the airline’s pleasant and efficient customer service.

“We want to promote the Hub of the Americas as the best airport for connections in the Americas because of its excellent strategic location in Panama, and also to reinforce the added-value benefits our passengers get when they fly with us,” said Claudio González, Marketing Director, Copa Airlines.

“Our new campaign highlights how Copa Airlines has incorporated the most up-to-date technology in its fleet as well as in all levels of its operations, demonstrating our leadership in the market once again,” stated Patricia Roquebert, Advertising and Public Relations Manager.

Conceived by the DIAZ I. NEXOS agency in Panama, the campaign was co-produced by production houses Pigeon Films of Miami and Verité de Panamá. Filmed in 35 mm, the campaign utilizes a dynamic multi-screen format to go beyond testimonials to show the high-energy activity that takes place in the Hub of the Americas with on-time arrival and departure of Copa Airlines’ flights, focusing on the efficient work of its employees as they carry out their jobs.

English and Spanish versions of the campaign will run on major international television networks, with print, outdoor and Internet support.

Copa Airlines (copaair.com) flies to 30 destinations in 20 countries in North, Central and South America and the Caribbean from its Hub of the Americas at Tocumen International Airport in Panama City, Panama, one of the most efficient and successful hubs in Latin America. In addition, Copa offers flights to 120 other international destinations through codeshare agreements with Continental and other airlines. From the U.S., Copa Airlines operates nonstop service to Panama City twice daily from Miami, daily from Los Angeles, and four times weekly from Orlando.

Established in 1947, Copa has one of the youngest fleets and best on-time performance records in the industry, and is the first airline in the Americas to utilize Vertical Situation Display technology, an enhanced ground proximity warning system. In November 2002, PODER Magazine, Booz, Allen & Hamilton and Egon Zehnder International gave Copa the “Best Regionalization in Latin America” award, and in December of that same year, the Central American Tourism Federation gave Copa Airlines the “Turismo Sin Fronteras” (Tourism Without Borders) award. In April 2003, Copa received AirFinance Journal’s first “Developing Airline of the Year” Award. In 2004, the airline expects to transport 1.4 million passengers.

–30–

CONTACTS

Patricia Roquebert – Panama

507-225-7655

or

Annie Alaniz Reeves – U.S.

210-619-2022

Copa Airlines Launches New AD Campaign For The HUB of The Americas in Panama