San Francisco, CA–(HISPANIC PR WIRE)–August 23, 2005–Northern California’s largest adult amateur Hispanic soccer tournament, titled “Comcast Cup presented by Toyota,” will take over the Polo Fields at Golden Gate Park Labor Day Weekend (September 3-5). Free to the public, soccer fans are invited to watch top amateur players compete in exciting single elimination rounds for a total of $10,000 in prize money. A festival atmosphere of music, food, contests, giveaways and family fun will round out the weekend-long event.
On the final day of the tournament, Chivas Guadalajara and Chivas USA star Martin Zuniga will be on-site to sign autographs and meet fans. For younger soccer enthusiasts, the San Jose Earthquakes will host the Sierra Mist MLS Dribble, Pass and Score(TM) program, a free youth skills competition on Saturday and Sunday.
To commemorate Hispanic Heritage Month, the “Comcast Cup presented by Toyota” is paired with a festival of music and food celebrating the Bay Area Latino community’s passion for soccer. The three-day tournament will highlight some of the State’s greatest amateur soccer players and offers soccer fans a chance to win various prizes. Fans can register to be randomly selected to win a trip for four to Mexico or participate in Toyota’s “Kick for a Truck Contest,” set to take place both Sunday, September 4 and Monday, September 5. Other contests will take place throughout the weekend with more prizes including free tickets to the San Jose Earthquakes game against Chivas USA on September 10, at Spartan Stadium and official team merchandise from both MLS teams.
“Comcast Cup presented by Toyota” will feature more than 60 of the best adult amateur teams in Northern California. The championship tournament will consist of California Soccer Association North affiliated and invited non-affiliated teams from Sacramento down to Fresno. Nearly 70% of these Northern California amateur teams are made up of Hispanic players.
The “Comcast Cup presented by Toyota” will take place at the Polo Fields in Golden Gate Park, in San Francisco, September 3, 4 and 5, from 9 a.m. to 5 p.m. each day. The final championship game will take place on Monday, September 5. For more information call 415/467-1881 or visit http://www.csan.net.
Along with title sponsor Comcast and presenting sponsor Toyota, the event is supported by official sponsors La Raza 93.3 FM, GolTV, and Fox Sports en Español. The “Comcast Cup presented by Toyota” is produced by BRC Group, a local sports marketing firm specializing in creating soccer events for the Latino community.
About California Soccer Association North
California Soccer Association North (CSA-North) is affiliated with the United States Amateur Soccer Association, the United States Soccer Federation, the Football Confederation (CONCACAF) and the Federation Internationale de Football Association. Recently celebrating its 100th anniversary, CSA-North is the oldest state soccer association in the country and provides competition regulation, management and oversight for more than 18,000 members. For more information call 415/467-1881 or visit http://www.csan.net.
About BRC Group
BRC Group is a San Francisco-based sports and entertainment marketing firm dedicated to creating and operating one-of-a-kind sports marketing events designed to showcase companies in front of hard-to-reach consumers. BRC Group specializes in capturing the ever-growing Hispanic and youth markets through the creation of innovative sports marketing events supported by grassroots marketing efforts. From Lowe’s Home Improvement to McDonald’s, BRC Group has worked with some of the country’s top brands helping to build brand awareness and reach these highly desirable consumers at a community level. For more information about BRC Group please call 415-546-2010 or visit http://www.brgcgrp.com.
DeeDee Taft/ Eric Thomas, (415) 380-8390,