COPA TECATE 2003; AS TOURNAMENT GROWS, QUALIFYING BECOMES MORE DIFFICULT

COPA TECATE 2003; AS TOURNAMENT GROWS, QUALIFYING BECOMES MORE DIFFICULT



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CHICAGO, Ill.,–(HISPANIC PR WIRE)–May 20th, 2003–As summer quickly approaches,
temperatures around the country are heating up, as is competition in the third
consecutive Copa Tecate. Shortly after the New Year, more than 3,600 teams nationwide
began a grueling qualifying campaign that will determine 16 regional champions
by early next month.

Single elimination games will then reduce the field to four semifinalists that
will head to Chicago, Illinois the weekend of August 9th and 10th. A major downtown
park, to be named in the near future, will play host to the 2003 Copa Tecate
finals surrounded by an exciting package of festivities and entertainment.

Record Participation in 2003

An estimated 65,000 players have laced up their cleats this season to participate
in the annual event, now recognized as the top grass-roots soccer tournament
in the United States. This marks a new record for Copa Tecate, more than doubling
in size from the inaugural year when 28,080 took part in 2001.

“Tecate’s association with soccer is a long-standing tradition in
México, and with Copa Tecate in the United States, we feel that tradition
is being carried on,” stated Andrés Siefken Sr. Brand Manager for
Tecate.  Siefken continued with, “The staggering increase in participation
over the past three years demonstrates us that Copa Tecate has been well received
among grass-roots soccer leagues. And those leagues are now associating their
favorite sport with their favorite brand, Tecate.”

New Markets Compete in 2003

This year, Copa Tecate added two additional cities in its qualifying process:
Winston-Salem, North Carolina and Atlanta, Georgia. Winston-Salem will join
Charlotte, who debuted in last season’s competition, to form the North
Carolina regional division.

2003 Consumer Promotions

To deliver added visibility to the third annual tournament, two consumer promotions
— Best Gol and Playing with the Pros — will be executed on a national
level.  The Best Gol is a promotion in search of the consumer who wants
to show off their lungs and love for soccer by making the best  “gol”
call.  Playing with the Pros gives 14 participants their sports fantasy
of a lifetime come true, playing with eight professional Mexican soccer players
in an exhibition game to be played the day of the Copa Tecate finale.

Copa Tecate 2002

Last year’s finals were held at Tecate Field, just north of Dallas, Texas.
Atlético Español from El Paso, Texas emerged victorious by defeating
Quiroga (Los Angeles) in a thrilling penalty kick shoot-out. Atlético
Español’s hopes of defending their title in 2003 are certainly still
alive and kicking, as they currently lead their local qualifying tournament.

2003 Playoff Schedule

Round of 16

June 22  GAME 1:  Sacramento vs. San Jose    
San Jose, CA
June 22  GAME 2:  San Diego  vs. Los Angeles  Los Angeles,
CA
June 22  GAME 3:  El Paso    vs. Albuquerque 
Albuquerque, NM
June 22  GAME 4:  Phoenix    vs. Denver      
Denver, CO
June 29  GAME 5:  New Jersey vs. New York    
Flushing, NY
June 29  GAME 6:  Houston    vs. Dallas      
Dallas, TX
June 29  GAME 7:  North      vs  Chicago     
Chicago, IL
                 
Carolina.
June 29  GAME 8:  Atlanta    vs. San Antonio 
San Antonio, TX

Quarter Finals

July 27  GAME  9:  Game 1 Winner vs. Game 2 Winner  San
Diego, CA
July 27  GAME 10:  Game 3 Winner vs. Game 4 Winner  Phoenix,
AZ
July 27  GAME 11:  Game 5 Winner vs. Game 6 Winner  Houston,
TX
July 27  GAME 12:  Game 7 Winner vs. Game 8 Winner  Chicago,
IL

Semi Finals

August  9 GAME 13:  Game  9 Winner vs. Game 10 Winner Chicago,
IL
August  9 GAME 14:  Game 11 Winner vs. Game 12 Winner Chicago, IL

Third Place Game

August 10 GAME 15:  13 Runner-Up vs. 14 Runner-Up Chicago, IL

National Championship

August 10 GAME 16:  Game 13 Winner vs. Game 14 Winner Chicago, IL

For more information on the entire tournament, including photographs and league
spotlights, please visit the official website at http://www.copatecate.com.

Tecate, first brewed in 1944 in the small Mexican town of Tecate, is the #4
imported beer in the U.S. and the #1 selling import in a can.  A refreshing,
authentic Mexican beer, Tecate is consumed with salt and lime and is a favorite
among Mexican-Americans. Headquartered in Norwalk, Conn., Labatt USA imports
and brews an array of specialty beers including Labatt Blue, Rolling Rock, Dos
Equis, Tecate and Stella Artois.  Labatt USA is a joint venture of Labatt
Brewing Co. Ltd., Canada, which is a wholly owned subsidiary of Interbrew S.A.
of Belgium; and of FEMSA Cerveza S.A. de C.V. of Mexico, owner of Cervecería
Cuauhtémoc Moctezuma. 

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Contact:
Iveliesse Malavé
Magnet Communications
(917) 407-5422 mobil
(909) 272-1888 ext. 30
or
Mundial Sports International
(904) 491-8600 office
(904) 491-8884 fax
or
Marcie Perez
Magnet Communications
(909) 272-1888 ext. 22

COPA TECATE 2003; AS TOURNAMENT GROWS, QUALIFYING BECOMES MORE DIFFICULT