Coronado Project Selects Plus Three’s ARCOS Technology for Online Campaign; Organizations Team...

Coronado Project Selects Plus Three’s ARCOS Technology for Online Campaign; Organizations Team to Refocus Democratic Party on Hispanic Community



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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–May 31, 2005–Plus Three LP, (“Plus Three” or the “Company”), a strategic marketing and technology company serving major U.S. political organizations and non-profit institutions, today announced that the company has been selected by the Coronado Project to design, implement and manage its online presence. Key to this campaign is the launch of the Coronado Web Site at http://www.coronadoproject.com built on Plus Three’s ARCOS platform. Visitors to the site will be able to register to vote, access the Project’s recent memo to the Democratic Party offering actions the party must take to ensure it does not remain the minority party for years to come, and sign up for future Project memos.

The Coronado Project was formed by leading Hispanic operatives to reengage the Democratic Party’s interaction with minority groups including the Hispanic community. In “The Crossroads,” its first open memo, sent to Party leaders, the Project challenges Democrats to develop stronger relationships with the Hispanic community and sets forth seven major changes the party must make to improve outreach. The basic tenet of the Project is that the African American and Latino communities are the foundation for the Democratic Party’s return to majority status.

“Since 1996, the Democratic Party has lost 28 percent of the Latino vote and if that trend continues, Democratic candidates for President will continue to lose,” said Paul Rivera, Coronado Project member and senior political advisor for the 2004 Kerry-Edwards campaign. “As polarizing issues continue to confront our nation, Democrats must find new ways to improve their relationships with minority voters. While we are encouraged by Antonio Villaraigosa’s recent mayoral victory, one victory does not a future make. The Democratic Party cannot continue to rely on 20th Century methods to engage Latino voters in 21st Century campaigns.”

About Plus Three

Plus Three, LP has radically improved the way progressive organizations build constituent groups and online communities, and fundraise by giving them immediate access to contributors on a large scale. Clients include the National Voting Rights Institute, the AFL-CIO, Blaemire Communications, the Democratic National Committee, the Democratic Senatorial Campaign Committee and the John Kerry for President campaign.

–30–GK/bo*

CONTACT:

Plus Three

Deirdre Hannigan,

212-206-7819

Coronado Project Selects Plus Three’s ARCOS Technology for Online Campaign; Organizations Team to Refocus Democratic Party on Hispanic Community