New York, NY–(HISPANIC PR WIRE)–July 18, 2007–Cotton Incorporated announced today the debut of a unique, Spanish-language website with tips on fashion, interior decorating, lifestyle trends and fabric care. http://www.lateladenuestrasvidas.com includes unique content for the Latina, with cultural articles on topics such as Quinceañeras and Día de Los Muertos, as well as fashion advice for Hispanic consumers who statistically spend more on clothing each year: 37% more than other consumers, according to Cotton Incorporated’s Lifestyle Monitor(TM).
Domenica Brazzi, the popular host of the highly rated Galavision show “Decorando Contigo”, is the celebrity contributor to http://www.lateladenuestrasvidas.com. The Peruvian-born home and gardening expert has a regularly updated section called “Pregúntale a Domenica” where she addresses consumers’ real-life questions and concerns.
“Basic colors and natural fibers are the trend now, making cotton more fashionable than ever in home décor and everyday life,” says Domenica, who has hosted TV home and decorating segments for over 10 years. “And since cotton is so easy to care for, it is the perfect fabric for wearing everyday and enjoying everywhere in the home.”
Lateladenuestrasvidas.com was designed as a one-stop resource for Latino families. “Hispanic consumers are significant in shaping today’s shopping trends,” says Ric Hendee, Senior Vice President, Marketing Services, Cotton Incorporated. “Lateladenuestrasvidas.com has a unique dual focus on both family and fashion. We believe that it will become a primary resource for Spanish speaking consumers, as we are servicing their everyday needs.”
About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.