WARMINSTER, Pa., Feb. 14, 2012 /PRNewswire-HISPANIC PR WIRE/ — CRC Industries builds upon its sponsorship of BimmerWorld’s racing and aftermarket endeavors to promote its leading CRC Brakleen® Brake Parts Cleaner brand.
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The BimmerWorld team has begun a new season of racing with its three-car BMW 328i Street Tuner program and continues with full support from CRC Industries. “BimmerWorld is a perfect partner to help promote CRC BRAKLEEN through the rigors of production-based endurance racing,” said Julie Williams, CRC Marketing Manager. “CRC BRAKLEEN is the brake parts cleaner of choice for technicians and DIY’ers, and it’s no accident that CRC is BimmerWorld’s preferred line of specialty maintenance chemicals. CRC products are quality-driven and for more than 50 years have been manufactured to maximize customer satisfaction.”
BimmerWorld owner/driver James Clay echoed many of the sentiments shared by Williams. “We have been working with CRC since early in our pro racing days,” he said. “It is important to our team to have sponsors like CRC who believe in what we are doing and support us for a Championship effort. And it is important to me to have top-tier sponsors with us who I really believe in and whose products we use on a regular basis. CRC BRAKLEEN is the industry leading brake parts cleaner and I think it is a natural fit for our fans and customers who are accustomed to expecting the best.”
Clay and his team of BMW experts fielded three 328i models in the ST category at GRAND-AM’s season-opening race at Daytona International Speedway. Williams said one car in particular stood out to the legions of BRAKLEEN users. “We unveiled the No. 82 CRC BRAKLEEN car during the 50th Anniversary weekend of the Rolex 24 At Daytona,” she explained. “BimmerWorld’s No. 82 entry will display its CRC BRAKLEEN livery throughout 2012, so we are very enthusiastic about promoting the No. 1-selling brake parts cleaner on a car that fans can follow all season.”
CRC also supplies BimmerWorld with its full range of chemicals to keep its fleet of BMWs headed towards victory lane. “We use CRC products extensively on the race team,” said Clay. “We go through cases of BRAKLEEN as it is critical to us to keep all the parts on the cars clean so we can easily inspect for and see potential damage and problems.
Next up for BimmerWorld and the No. 82 CRC BRAKLEEN car is Barber Motorsports Park on March 31st. Follow the team’s progress at http://www.BimmerWorldRacing.com or on the CRC Facebook page at http://www.facebook.com/crcauto.
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About CRC Industries
CRC Industries, Inc. is a chemical specialties manufacturer for maintenance and repair professionals and do-it-yourselfers in the automotive, marine, heavy trucking, electrical, industrial and hardware markets. CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, and Marykate®.
SOURCE CRC Industries, Inc.