Credit One Bank Names Augusto Esclusa as Vice President of Hispanic Marketing

Credit One Bank Names Augusto Esclusa as Vice President of Hispanic Marketing



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Las Vegas, NV–(HISPANIC PR WIRE)–June 19, 2007–Credit One Bank a leading credit issuer throughout the United States today announced the appointment of Augusto Esclusa as vice president of multi-cultural marketing. In his current role, Esclusa will be responsible for creating and implementing marketing communication programs for the U.S. Hispanic market, as well as overseeing other ethnic marketing initiatives within the company. He will report directly to Sam Dommer, Executive Vice-President.

“Esclusa brings extensive experience in the financial services arena primarily focused in the development of strategic integrated marketing communication programs aimed at diversity markets,” said Dommer. “Esclusa’s team will be charged with increasing awareness and relevancy of Credit One bank within the various multi-cultural markets throughout the United States.”

According to recent data from Javelin Strategy & Research titled “Reaching Underbanked Latinos”, reaching the unbanked and underbanked Hispanic audience is an untapped market. Creating products that fit their needs and elevating personalized customer service to better serve new and existing Hispanic customers can further build loyalty and encourage the development of a more valuable banking relationship with this community.

“I am pleased to join Credit One Bank’s seasoned team of executives, said Augusto Esclusa, vice president of Hispanic Marketing. “Credit One Bank is committed to empowering the Hispanic community by providing them with a product portfolio to fit their everyday needs.”

Esclusa’s previous position was as senior marketing manager for MoneyGram International, where he was responsible for overseeing and establishing the company’s brand identity among its growing U.S. Hispanic customer base. Esclusa is also attributed with creating and executing grassroots efforts that helped the company maintain double digit growth for three consecutive years.

Prior to joining MoneyGram, Esclusa was an entrepreneur credited with launching Despegar.com, a Hispanic travel search engine.

Esclusa earned a Bachelor of Arts Degree from Hofstra University in New York and also dual undergraduate degrees in Marketing and International Business from New York University. He is fluent in several languages including English, Spanish and French.

Augusto Esclusa is a native of Caracas, Venezuela currently resides in Las Vegas, Nevada.

About Credit One Bank

Credit One Bank is one of America’s leading issuers of Visa(R) and MasterCard(R) credit cards providing customers who have been overlooked by other financial institutions with consumer credit product to fit their needs. Headquartered in Marin County, California, Credit One Bank began operating in 1984 as a full-service community bank, providing a wide array of traditional financial services such as consumer and small business loans, safe deposit boxes, and certificates of deposit. In July 1986, Credit One Bank introduced their first Visa(R) and MasterCard(R) product portfolio. Upon the success of these programs we opened a credit card processing center in Las Vegas, Nevada in 1995.

Credit One Bank Names Augusto Esclusa as Vice President of Hispanic Marketing