CREST INITIATES HEALTHY SMILES 2010 PROGRAM IN SAN ANTONIO AND SOUTH TEXAS

CREST INITIATES HEALTHY SMILES 2010 PROGRAM IN SAN ANTONIO AND SOUTH TEXAS

Partnership with San Antonio Dental School Combats Oral Health Epidemic with Education, Dental Services and Access to Care Information


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SAN ANTONIO, TX–(HISPANIC PR WIRE)–August 15, 2002–Crest, a trusted leader in oral health, has partnered with the University of Texas Health Science Center at San Antonio (UTHSCSA) to sponsor and enhance the university’s community care program. This partnership is designed to further the efforts of Crest’s national program, Crest Healthy Smiles 2010, by providing dental care and education to children in underserved communities.

“We are making good progress in addressing children’s oral health needs through Crest Healthy Smiles 2010 and partnerships, like this one with UTHSCSA, will help us reach our goals,” said Diane Dietz, marketing director for Crest. “We are confident that this partnership will further close the dental care gap among underserved children in San Antonio and help deliver beautiful smiles.”

Through this partnership, Crest Healthy Smiles 2010 will be able to directly impact the oral health of many children in need locally. In San Antonio, the UTHSCSA community teaching program, which includes treatment and education efforts through its mobile dental vehicles and the Christus Santa Rosa Clinic, helps thousands of children per year. The program has UTHSCSA staff available to provide a variety of dental services, including screenings, examinations, cleanings, sealants, dental amalgams, composites, emergency care and CHIPS and Medicaid insurance counsel. Through the partnership, children treated through UTHSCSA programs will receive Crest toothpaste, toothbrushes and bilingual information on proper dental care. The Crest-sponsored mobile dental vehicles will also participate in selected local health and community events throughout the year, including visits to local Boys & Girls Clubs.

“San Antonio children in underserved communities are in dire need of education and access to oral care,” said Kevin Donly, professor and postdoctoral program director at UTHSCSA’s Department of Pediatric Dentistry. “We are excited to team up with Crest because, through this partnership, we will be able to reach more children and eradicate this oral epidemic in our community.”

Tooth decay is the single most common chronic childhood disease. According to the “Oral Health in America Report” by former Surgeon General, Dr. David Satcher, twenty-five percent of low-income children have not visited a dentist before kindergarten. As a result, more than one-third of low-income children have at least one tooth decay untreated by age nine. Furthermore, for every child under age 18 with medical insurance, there are at least two children without dental insurance.

About UTHSCSA

The University of Texas Health Science Center at San Antonio serves as the principal source of dental health professional education in South Texas and offers an extensive range of dental treatments and oral healthcare services for adults and children as part of the teaching program for dentists and dental specialists. Because UTHSCSA is primarily an educational facility, prospective patients interested in receiving dental care are primarily selected on the basis of their teaching potential. UTHSCSA is committed to the acquisition, dissemination and use of knowledge that will lead to advancements in oral health. Their mission is addressed through six interrelated action components: education, research, patient care, community, faculty and staff, and infrastructure.

About CHS 2010

Crest Healthy Smiles 2010 is designed to help meet the former Surgeon General’s goal of eliminating disparities in oral health by 2010 by addressing the epidemic in America’s low-income children and their families. Based on the principle that good oral health is integral to overall health, Crest Healthy Smiles 2010 combines Crest’s innovative vision with the resources of Boys & Girls Clubs of America, the American Academy of Pediatric Dentistry and leading members of the dental community to affect real change in the state of the country’s oral health. By 2010, CHS 2010 will reach more than 50 million children and their families by providing education, oral care tools and access to dental professionals to children and teens through more than 2,800 Boys & Girls Clubs and community outreach programs across the country.

For more information on CREST HEALTHY SMILES 2010, call 1-877-289-6322 or log onto www.crest.com to learn about proper oral care and visit Sparkle City, an interactive children’s page.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA seal of approval on fluoride toothpaste, a major preventor of cavities. Since first introducing Fluoride toothpaste 40 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, through its schools program, Crest has helped more than 100 million kids learn how to take care of their teeth.

Crest is owned and distributed by Procter & Gamble. Procter & Gamble markets approximately 300 brands to nearly five billion consumers in over 140 countries. These brands include Tide, Ariel, Crest, Pantene Pro-V, Always, Whisper, Pringles, Pampers, Oil of Olay, Iams and Vicks. Based in Cincinnati, Ohio, USA, Procter & Gamble has on the ground operations in over 70 countries and employs more than 110,000 employees worldwide.

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CONTACT:

DeVries Public Relation

Claudia Mejía

212-891-0421

or

Marjorie Kaplan

212-891-0469

CREST INITIATES HEALTHY SMILES 2010 PROGRAM IN SAN ANTONIO AND SOUTH TEXAS