Los Angeles, CA–(HISPANIC PR WIRE)–May 16, 2006–Take a deep breath and make sure it is a fresh one as you prepare to test your irresistibility, courtesy of new Crest Whitening Plus Scope Extreme toothpaste. In stores now, this new toothpaste from Crest contains fifty percent more Scope than Crest Whitening Plus Scope Mint flavors to give you irresistibly fresh breath.
Since fresh breath is crucial in extreme social situations, Crest has partnered with Samantha Daniels, relationship expert and author of Matchbook: The Diary of a Modern Day Matchmaker, to create an Irresistibility IQ Test that quizzes consumers’ dating know-how. The week of May 1, 2006, Mexican heartthrob boy band Reik took the quiz and posted their Irresistibility scores on AlientoCrest.com.
“It’s important to us to have fresh breath, especially while we’re singing,” says Jesús Alberto Navarro Rosas, Julio Ramírez Eguia y Gilberto “Bibi” Marín Espinoza, members of Reik. “We love brushing with Crest Whitening Plus Scope Extreme before a concert, because we really feel like we have fresh breath when we go on stage. Plus, it gives us the confidence to talk to our fans without having to worry about bad breath.”
HOW DO YOU RANK? TEST YOUR IRRESISTIBILITY IQ AND MORE
Consumers can now log on to AlientoCrest.com to take the Irresistibility Quiz themselves. Answers to the twelve-question quiz will reveal an Irresistibility score, ranging from “Mostly Re-sistible” (85 – 104 points) to “Nearly Irresistible” (105– 162 points) to “Extremely Irresistible” (163 – 175 points). Test takers’ scores can be posted on the site to compare with others, including the members of Reik.
“I think it’s important for people to know how they come across to others in social situations,” says Daniels. “It’s been my experience that people don’t know how to find that out–the Irresistibility IQ Test is a fun way to test your skills and get expert advice on areas that need work.”
The site also features Reik and Samantha’s tips for how to become “Extremely Irresistible” and information for how to participate in online chats with them. In addition, consumers can sign up to win prizes, including Video iPods, iPod Nanos and signed copies of Reik’s latest self-titled album.
EXTREMELY FRESH BREATH IN EVERY SITUATION
Crest Whitening Plus Scope Extreme toothpaste uses the extreme power of fifty percent more Scope to give an intense rush of cooling. It gets right to the source of bad breath–odor causing germs–to effectively freshen breath for hours. Crest Whitening Plus Scope Extreme toothpaste also includes silica that polish teeth to gently remove surface stains for a whiter, brighter smile with regular brushing
Crest Whitening plus Scope Extreme toothpaste is available nationwide at drug, grocery and mass stores in April 2006. It comes in two extreme flavors, Cinnamon Ice and Mint Explosion, and is offered in a 6-ounce tube with a suggested retail price of $3.49 and a 7.8-ounce tube with a suggested retail price of $3.99.
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Crest Healthy Smiles program provides education, tools, and increased access to dental professionals to five million underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.
About Procter & Gamble (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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