Cricket Launches ‘Spanish Anywhere’ for its Cricket Clicks Subscribers, Adding to its...

Cricket Launches ‘Spanish Anywhere’ for its Cricket Clicks Subscribers, Adding to its Suite of Mobile Data Applications



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Phoenix, AZ–(HISPANIC PR WIRE – BUSINESS WIRE)–November 11, 2004–In order to better serve its growing Hispanic customer base, Cricket Communications, Inc. a leading provider of unlimited local and domestic long distance wireless services, launched Spanish Anywhere for its Cricket Clicks(TM) subscribers. Cricket Clicks(TM) is a wide-ranging catalog of downloadable wireless products and services based on the cutting-edge BREW(R) technology.

The Hispanic market makes up nearly 20 percent of all Cricket(R) customers compared to an estimated six percent of other wireless carriers’ customers.(a) The company launched Spanish Anywhere into its suite of Cricket Clicks(TM) applications to continue to serve the needs of its diverse customer base.

“We are always looking for new ways to enhance our customers’ mobile experience,” said Nitu Arora, vice president, product development of Cricket. “With Cricket Clicks(TM), our customers have access to enhanced wireless data applications ranging from gaming to email, so they can use their Cricket(R) phone for entertainment, personal and business purposes. Since we offer high-quality, all-digital CDMA networks, we can easily integrate new applications into our network. We are excited about adding Spanish Anywhere to Cricket Clicks(TM) and look forward to rolling out additional useful applications to our customers.”

Designed for both native Spanish and English-language speakers, the bilingual Spanish Anywhere program makes translating words and phrases simple. The Spanish/English dictionary and English/Spanish dictionary contain more than 5,500 word pairs including parts of speech, as well as a Spanish phrase book with more than 1,000 useful phrases organized into categories to make them easy to find and learn. In addition, Spanish Anywhere’s Spanish/English dictionary contains a verb conjugation function that works on more than 1,000 Spanish and English regular and irregular verbs.

“Spanish Anywhere provides a great value to both our existing and future customers,” added Arora.

With a Cricket Clicks(TM)-enabled phone and an activated Cricket Clicks(TM) service account, a customer can access the Cricket Clicks(TM) catalog of enhanced wireless data applications from his or her phone by simply clicking on the Cricket Clicks icon(TM). Customers can then surf through the Cricket Clicks(TM) catalog and choose the application they want to purchase. The application will then be automatically downloaded to their phone. Spanish Anywhere is $9.99 a month for unlimited use. A full listing of Cricket Clicks(TM) applications can be found at http://www.mycricket.com.

Cricket Clicks(TM) is currently available in 25 Cricket(R) markets including Phoenix and Tucson in Arizona. The company began testing its BREW(R)-based data services in Pittsburgh in June 2004. Cricket anticipates that Cricket Clicks(TM) will be available in all of its 39

Cricket(R) markets by early 2005.

About Cricket

Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket(R) calling area over its high-quality, all-digital network. Cricket(R) service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of its business, Cricket designs and markets wireless products to meet the needs of everyday people. Cricket offers unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Cricket(R) customers can also make long distance calls on an unlimited basis through several packaged offerings or on a per-minute basis. Operating in 39 markets in 20 states stretching from New York to California, Cricket(R) service is available to customers in more than 840 different municipalities. For more information, please visit http://www.mycricket.com.

(a)Source: Internal Company Research completed 4/2004 (n=3,000; n=400 for “Other Wireless Brand” data)

–30–AMP/la*

CONTACT:

Cricket Communications

Kristin Parsley Atkins, 858-882-9105

Cricket Launches ‘Spanish Anywhere’ for its Cricket Clicks Subscribers, Adding to its Suite of Mobile Data Applications