SAN DIEGO, June 28, 2013 /PRNewswire-HISPANIC PR WIRE/ — Cricket Communications, Inc.
announces a new nationwide multi-city tour that will reward consumers with
‘Random Acts of Half’ savings events. In celebration of the recently launched ‘Half is More’ messaging campaign encouraging consumers to
switch wireless carriers and pay half with Cricket, compared to AT&T and
Verizon1, brand ambassadors will be popping-up in markets across the
country. Cricket will be paying half the tab at popular locations
including coffee shops, restaurants and gas stations to show consumers how
paying half is more.
(Logo: http://photos.prnewswire.com/prnh/20120202/LA46949LOGO )
During these ‘Random Acts of Half’ surprise visits to local establishments,
Cricket will be asking consumers the fundamental question of why they would pay
more for the same thing. And while the acts are random, the message is clear –
consumers should reconsider their contracts with postpaid wireless phone
providers AT&T and Verizon and instead make the switch to Cricket’s prepaid,
no contract solution for half the price.
“At Cricket we want our customers to know we are committed to offering them
the most competitively priced wireless services with the best devices on the
market,” said Tyler Wallis, senior vice president of product and marketing at
Cricket Wireless. “After all, if you had the choice, you wouldn’t pay double for
anything, so why are consumers still doing it on AT&T and Verizon, when you
know if you switch to Cricket, you can pay half?”
Cricket will be launching the ‘Random Acts of Half’ events throughout the
summer in: Chicago, Cincinnati, Baltimore, Houston, San Antonio, Phoenix, Tulsa,
Oklahoma City, Las Vegas, Denver and San Diego.
Cricket’s prepaid wireless service is available nationwide with no contracts,
allowing for greater choice and flexibility. Cricket also offers the latest
devices like the iPhone 5 and Samsung Galaxy S4 with unlimited, no-contract
smartphone rate plans starting as low as $45 a month2. Additionally,
Cricket’s new family plans include two no-contract smartphone lines for $80
and each line has its own full speed data allowance with unlimited talk, text,
music and 3G data (4G in select markets).
Shift in Consumer Sentiment by the Numbers:
According to a recent
Cricket Wireless survey3, 57 percent of postpaid wireless phone
subscribers feel they overpay for their monthly wireless phone bills, while 53
percent also report feeling they have no control over their wireless phone
spending. As a result, this postpaid subscriber sentiment is a driving force
behind a shift that is occurring in the consumer spending and purchasing
Cost-conscious consumers are challenging the way we pay for everyday services
and this is especially true in the wireless industry. In fact, a
majority of postpaid wireless subscribers (51 percent) say they are more
apt today to switch to a prepaid wireless service than they were two years ago,
if they could cut their bill in half – and paying half is Cricket’s commitment
to its customers.
With Cricket, Half is
…MORE TALK, TEXT &
Keep in touch with friends and
Muve Music enabled smartphones
Get the latest technology and
Get unlimited plans for half the
To stay informed of Cricket’s “Random Acts of Half” campaign across the
country, follow #whatsyourmore via your social media channels. For more
information about Cricket’s dynamic service and newest device lineup and to
check for availability, visit http://www.mycricket.com and http://www.mycricket.com/halfismore or a store near you. To follow Cricket’s latest news and updates online, visit Facebook at http://www.facebook.com/cricketwireless, Twitter at http://www.twitter.com/cricketnation and Instagram at http://www.instagram.com/cricketwireless.
Cricket is the pioneer and leader in delivering
innovative value-rich prepaid wireless services with no long-term contracts.
Cricket offers nationwide wireless voice and mobile data services over
high-quality, all-digital 4G LTE and 3G CDMA wireless networks. Cricket’s
innovative products and services, including the award-winning Muve
Music® – the first music service designed for a wireless phone,
are available nationwide at Cricket branded retail stores, dealers, national
retailers and at http://www.mycricket.com. For more information about Cricket,
please visit http://www.mycricket.com.
1 Requires enrollment in automatic bill pay; you pay $50 your
first month and $45 each additional month of continuous service. Comparison
based on AT&T Unlimited Nation Plan plus DataPro SmartPhone package as of
April 2013, and Verizon’s Unlimited Nationwide Plan plus Smartphone Data as of
April 2013. Requires $15 activation fee per line. Rate Plan contains
full speed data allowance. Once you reach your full speed data allowance, your
speed will be reduced. See http://mycricket.com/fairuse for details. Coverage details
at http://mycricket.com. Taxed
and fees excluded. © 2013 Cricket Communications, Inc.
When signed up for Automatic Bill Pay
3 According to a survey
conducted by Sentient Decision Science in February 2013 on behalf of Cricket
Wireless (2,358 consumers surveyed; overall margin of error +/- 2%)
SOURCE Cricket Communications, Inc.