Los Angeles, CA–(HISPANIC PR WIRE)–May 31, 2007–As part of the “I cook with Olympia” campaign, Cristina Saralegui will join the Sin Barreras family to launch the new product “Bienestar sin Barreras” which translates as well-being without barriers. The celebrated Latin TV personality, will cook with Olympia in an effort to raise awareness of healthy cooking and well being among Hispanics.
“I’m excited about joining forces with the Sin Barreras family to help educate Latinos about the importance of living a healthier lifestyle,” said Saralegui. “Making ourselves aware of the health issues facing our Community is the first step in improving our quality of life.”
The national campaign will be launched June 11 on all mayor Hispanic TV networks and will promote Bienestar sin Barreras as a free gift with the purchase of Olympia’s basic set.
Bienestar sin Barreras is a multi-media guide that explains how to lead a healthier life by making small changes. This guide was developed by the creators of Ingles sin Barreras(R), Lexicon Marketing, a pioneer in developing products to help Hispanics achieve their dreams in the United States.
“Bienestar sin Barreras, was developed as a response to the need of Hispanics to lead healthier lifestyles” – said Valeria Rico, President of Lexicon Marketing. “It really alarmed us that in comparison to the rest of the population in the United States, Hispanics have a greater risk in suffering from diabetes, obesity and cardiovascular diseases; and many times eating habits and the lack of information in Spanish are the causes of this problem ”.
This new guide will go hand in hand with the company’s exclusive cookware line Olympia. Lexicon Marketing launched Olympia in 2003 to provide the best quality in cookware sets to Hispanic families in the United States. Olympia enables healthy cooking, because its materials allow cooking with little oil or grease and thereby enable foods cooked with Olympia to keep their natural nutrients and vitamins.
The campaign invites consumers to take the first step into healthy living by cooking with Olympia and learning more about healthy living, eating and exercising through Bienestar sin Barreras.
Olympia’s headquarters are in Los Angeles, California. For more information about Olympia contact Laura Gonzalez, Olympia Brand Manager, (323) 782 7421.
ABOUT LEXICON MARKETING
Lexicon Marketing Group is the developer and marketer of Ingles sin Barreras, the world’s best selling video-based English learning program. Ingles sin Barreras is Spanish for “English without Barriers” which summarizes our approach to the Hispanic market. Our mission is to enrich the lives of Hispanic families by offering opportunities in the areas of education, well being and financial prosperity. Our current product and service portfolio includes: Disney’s World of English-a children’s literacy and English language course; Olympia Housewares-a healthy, cookware system that comes with a educational course on wellness-Bienestar sin Barreras; Computación sin Barreras(R)-a computer learning course that is sold along with a computer; Viva sin Barreras(R)-a 32-page catalog of products to enhance the lives of Hispanic families; Seguros sin Barreras(TM)-offering quality insurance products; and Su Hogar sin Barreras(TM)-dedicated to helping Hispanic families purchase and keep their homes. Today, Lexicon continues to eliminate barriers and contribute to the advancement and achievement of Hispanics in the United States and abroad both through our businesses as well as through our non-profit foundation, The Sin Barreras Foundation(TM). For more information about Lexicon visit http://www.lexiconmarketing.com or contact Karissa Price, Vice President of Growth Initiatives, 323-782-7543.
(C) 2007 Lexicon, Los Ángeles, CA.
CRISTINA SARALEGUI is a 30-year veteran journalist who is recognized as one of the most influential role models for today’s Hispanic woman. Time Magazine recently selected her one of the “25 Most Influential Hispanics in America.” In October of last year, Cristina became the first Latina to be inducted into the Broadcasting & Cable Hall of Fame, where she joins such television legends as Walter Cronkite, Barbara Walters and Johnny Carson. Cristina sees her #1 role in media and in life as a motivator for women and a champion of a healthy, gracious and self-empowered lifestyle.
In 1989, Cristina made her television debut as host and executive producer of The Cristina Show” on Univision, the nation’s leading Spanish-language television network. In 2007, Cristina celebrates 18 years on the air and after 12 Emmys and over 4,000 shows, “The Cristina Show” is still one of the highest rated programs on Spanish-language television airing Monday nights at 10 PM (EST) on the Univision Network.
In 2004, Cristina created the Casa Cristina(TM) collection, the first complete collection of home furnishings inspired by her personal style. To date, the Casa Cristina(TM) collection is comprised of furniture, home accessories, lighting, mattresses, bed and bath accessories and kitchen textiles. The Casa Cristina(TM) Bed and Bath collections as well as the kitchen textiles collection are available nationwide at Kohl’s stores and on kohls.com.