Crutchfield Responds to Hispanic Customer Demand with Launch of Complete Spanish Website

Crutchfield Responds to Hispanic Customer Demand with Launch of Complete Spanish Website

Renowned Online Retailer of Consumer Electronics Reaches Out to More Than 13 Million Hispanics Currently on the Net


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Charlottesville, VA & Coconut Creek, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–November 14, 2005–In response to mounting customer demand, Crutchfield Corporation, the nation’s largest direct integrated marketer of consumer electronics products, today announced the launch of its complete website, with thousands of products and technical information, “En Espanol.” Crutchfield now offers more Spanish content online than any other consumer electronics retailer.

This new site is the first of its kind in the consumer electronics industry, providing a complete Spanish-language user experience from homepage to checkout. Crutchfield’s comprehensive product information, expert buying guides, and installation guides are all in Spanish. Crutchfield’s “shopping cart” section is also completely “in-language.” The end result delivers Spanish speakers the unique and impeccable customer service Crutchfield has been known for, for more than 31 years.

Spanish speakers can visit the site at http://www.crutchfieldenespanol.com. Visitors to Crutchfield’s English website, http://www.crutchfield.com, can easily click the “Espanol” link to visit the site.

The launch of the Spanish site is accompanied by Crutchfield’s “Win Your Wishlist” sweepstakes, where consumers are encouraged to fill out a wishlist of audio, video, home theater and any other products from Crutchfield.com. One lucky winner will be chosen before Christmas and will receive those items on his list, up to $5,000 in retail value.

According to Bill Crutchfield, founder and CEO, “Crutchfield pioneered Spanish-speaking Sales Advisors more than 10 years ago. Recently, our sales advisors told us that a growing number of their customers wanted to research and purchase their consumer electronics on-line in their native language. We are excited to be able to respond to that desire.”

Crutchfield used MotionPoint Corporation’s proprietary TransMotion(R) technology to quickly, easily and cost-effectively develop and deploy its Spanish website in time for the holiday buying season. Crutchfield continues to monitor and update its English-language site as usual, and MotionPoint maintains the Spanish-language version of the site.

“Few organizations understand and communicate with their customers as well as Crutchfield, and we are pleased to support Crutchfield’s efforts to expand its growing Hispanic customer base online,” said Will Fleming, president and CEO of MotionPoint.

About Crutchfield Corporation

Crutchfield Corporation, which celebrated its 31st anniversary in 2005, is the nation’s largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate’s coveted “Circle of Excellence” award six times.

About MotionPoint Corporation

MotionPoint Corporation is a technology company that provides retailers, government, e-commerce organizations and more with a range of multi-lingual consumer communication services for their online business operations. The company serves U.S.-based and international clients from its headquarters in South Florida. For more information about MotionPoint(R) and its TransMotion(R) technology, please visit http://www.motionpoint.com.

MotionPoint and TransMotion are trademarks of MotionPoint Corporation. All other product and service names mentioned are the trademarks of their respective companies.

Crutchfield Responds to Hispanic Customer Demand with Launch of Complete Spanish Website