Four Lucky Winners to Experience a Complete Holiday Makeover at Sears

Four Lucky Winners to Experience a Complete Holiday Makeover at Sears


Los Angeles, CA–(HISPANIC PR WIRE)–November 30, 2005–Celebrity stylist Fernando Navarro transformed four grand-prize winners from the “Dress Like a Winner” sweepstakes, with a head to toe makeover including hair, makeup and a personalized wardrobe. The makeovers took place at Sears in the Baldwin Hills Mall in Los Angeles. Navarro provided beauty tips and answered questions from the audience on the hottest trends and fashions for the holiday season.

The sweepstakes, sponsored by Citi Cards, provided each of the four grand-prize winners with a prize package consisting of $5,000 in Sears gift cards for a shopping spree at Sears, and a makeover experience with celebrity stylist Navarro. The four grand-prize winners are Irma Villarreal from Downey, CA; Leticia Gonzalez from Burbank, CA; Thomas Martin from Riverside, CA; and Leyla Argueta from Los Angeles, CA.

“Providing what our Sears customers want and need for their families becomes even more important during the busy holiday season,” said Lupe Barraza, Sears regional vice president. “We want to help provide our four makeover winners with the fashions and new looks for the holiday season. At Sears, each customer can develop his or her own signature look.”

This fall, Sears introduced a variety of new apparel brands for fashion-conscious and career-oriented women, including Latina Life, a full line of apparel, footwear and handbags.

“First impressions matter,” said Navarro. “Although makeup, hair and clothes don’t define who you really are, they play an important role in how people perceive you. This makeover will result in a transformation and a life-long understanding of how style adds to people’s self esteem making them look and feel radiant.”

Fernando offers these celebrity stylist tips:

— Hair: Use a product that prevents fly-aways yet enhances your own hair type, be unique!

— Makeup: Don’t cover your face with makeup to be beautiful; it should be used only to highlight your best features and hide flaws

— Wardrobe: Wear clothes that accent your best features and colors that make you feel great. Fashion trends are not for everybody. Adopt the ones that work for you.

— The most important tip to remember: It’s all about the way you feel. If you feel good about yourself, you will look fantastic.


Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End — among the

most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at


Citi Cards provides the Sears credit card program through Citibank (USA), N.A., the issuer and Citicorp Credit Services, Inc. (USA), the servicer, both members of Citigroup (NYSE: C). Citigroup is the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Major brand names under Citigroup’s trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney and Banamex. Additional information may be found at


A Graduate of the Caracas Graphic Design Institute in Venezuela, Fernando Navarro’s interest in hairstyling and makeup sprung from the desire to see his work “live,” with movement. Now a full-time Makeup Artist and Hair Stylist, he has worked wonders for the tresses of many Los Angeles elites and has recently expanded his resume adding a starring role in a popular television series. He also serves as the US spokesperson for a number of top consumer beauty products.

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Four Lucky Winners to Experience a Complete Holiday Makeover at Sears