New York, NY–(HISPANIC PR WIRE)–May 2, 2007–“Daddy Yankee has become an icon to millions of fans all over the world. Through his music, he has been able to break down language barriers and has planted the seeds for the growing Urban Latino movement for generations to come,” said Jose Tillán, SVP of Music and Talent Strategy for MTV Tr3s. “With his new album, Yankee promises to take those successes to the next level. MTV Tr3s is very proud of his accomplishments and is looking forward to once again, become a great platform for Yankee to share his new efforts.”
Programming highlights include:
Hachetetepe — In today’s online, wireless, and communal world, more and more people are sharing their experiences with the world at large. Artists have always been in the spotlight, but they hardly ever get a chance to express what they feel in their own words. This original MTV Tr3s production will feature top artists in an intimate, first-hand narrative style with an interactive twist: viewers will see what a day in the life of the artist is like, and then go to mtvtr3s.com and read the artist’s first hand perspective in a special blog created specifically to talk about the events that transpired on the show.
In their blog, viewers will have access to exclusive footage and photos, that didn’t make it on the show. They can start their own conversations with each other about what they just learned about the artist, thereby deepening their viewing experience. Premieres Sunday, May 20th at 2 PM Eastern.
Makes The Video: Daddy Yankee “Impacto” — An exclusive behind-the-scene look at everything that went into creating Daddy Yankee’s brand new single “Impacto.” Premieres on Wednesday, May 16th at 10 PM Eastern.
Daddy Yankee Day –Daddy Yankee all day long!! You can catch all your favorites Artist of the Month programming like Hachetetepe, $2Bill Concert Series featuring Daddy Yankee with guests Nina Sky, N.O.R.E., Lloyd Banks and Busta Rhymes; My Block: Puerto Rico and more, all hosted by Daddy Yankee. Premieres Sunday, May 27 starting at 3:00 PM Eastern.
Sucker Free Latino Memorial Day Marathon: Hosted by Daddy Yankee — MTV Tr3s is celebrating Memorial Day the Sucker Free way! We’re bringing our audience 6 hours of Sucker Free Latino episodes and Daddy Yankee! That’s right—Daddy Yankee, the MTV Tr3s Artist of the Month, is wrapping up his month long stay by hosting the event! So tune in and catch up with MTV Tr3s VJ L.Boogs as he hits you with the newest urban hits all wrapped up with everything you ever wanted/ needed to know about Daddy Yankee. This is a day you won’t want to miss! Premieres Monday, May 28, 12 PM – 6 PM.
Retail — Daddy Yankee’s new release “El Cartel The Big Boss” will be available at Wal-Mart as an Exclusive Tr3s 2-Pack, with additional bonus material. The Wal-Mart exclusive package contains a DVD that features a new interview with Daddy Yankee and five live performances from his MTV $2 Bill Concert and an exclusive offer the free audio download of these same five tracks on walmart.com from June 5 – June 30.
MTVTr3s.com — Viewers can log onto mtvtr3s.com for a dedicated Artist of the Month page, which will include elements such as Daddy Yankee videos, biography, photo gallery, news, tour info and much more.
URGE.com — Daddy Yankee will be featured as Artist of the Month in the Latin music section of URGE, complete with interviews, celebrity playlist and promo spots on the home page.
Wireless — As Artist of the Month, additional programming featuring Daddy Yankee will be available on MTV Tr3s Mobile.
MTV Tr3s is a multi-platform entertainment destination dedicated to superserving today’s new, discerning U.S. Latino youth whose lifestyle is rooted in the fusion of American and Latin music, cultures and languages. MTV Tr3s programming is a mix of original programming and proven performers from the extensive MTV library customized for the U.S. Latino audience. As the channel evolves, lifestyle series, news documentaries and other long-form programs that celebrate U.S. Latinos, their culture, music and artists will be developed.