New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–June 9 2004–The MRC was formed to oversee and preserve the integrity of our national ratings system. Just recently, an MRC audit of Nielsen’s controversial new Local People Meter system concluded that it did not meet “minimum industry standards.” This finding confirms the concerns raised by dozens of lawmakers from both parties, community leaders from across the country and a broad range of industry leaders. Despite this decision, Nielsen has moved forward with the flawed system in New York City.
Sadly, the MRC has not taken the logical next step by using its influence to demand that Nielsen delay the introduction of the flawed LPM system. Rather, the Council now seems to be more focused on stifling legitimate public debate.
Not only is the MRC now calling for an end to public discussion, now Nielsen is refusing to release the results of the audit that led to the decision to withhold accreditation to the LPM system. What is Nielsen hiding? Nielsen has an obligation to ensure that its ratings system is fair and accurate. Withholding the results of this critical audit and pressing ahead with a flawed system falls far short of this responsibility.
Instead of stifling debate, the MRC should be calling on Nielsen to release the audit and delay further implementation of the flawed system. And it’s time for Nielsen to come clean about the results the audit and make a serious commitment to accuracy by agreeing to a delay in the introduction of LPM’s in New York City and any other markets until a comprehensive, independent review can be conducted.
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