U.S. Department of Justice and the Ad Council Launch New Public Service...

U.S. Department of Justice and the Ad Council Launch New Public Service Advertising Campaign to Reduce Gun Violence in America



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Ridgewood, NJ–(HISPANIC PR WIRE)–September 27, 2007–The 2006 Uniform Crime Report is out — and it shows a slight increase in violent crime in America. In an effort to reduce gun crime specifically, the U.S. Department of Justice and the Ad Council have launched a new public service advertising campaign in coordination with the Project Safe Neighborhoods (PSN) initiative. The new PSAs draw attention to the negative effects gun crime has on the families of offenders.

PSN is a nationwide strategy to reduce violent crime, gang crime and gun crime across America. Since its implementation in 2001, PSN has helped create safer neighborhoods through heightened coordination and cooperation among federal, state and local law enforcement agencies and the communities they serve.

We include soundbites in Spanish, with Alexander Acosta, U.S. Attorney, Southern District of Florida. Our b-roll includes the new Public Service Advertisements in Spanish, visuals of law enforcement officials making arrests, visuals from Peaceoholics, a grassroots organization that is partnering with PSN, and exteriors of the U.S. Department of Justice.

For the MNR, go to http://www.dwjtv.com/mnr/guncrime

PATHFIRE:

If you are a news station and have access to Pathfire, this story is also available on Pathfire DMG. Click on the binoculars, select advanced search tab, highlight DWJ archive, and use keywords: Gun Crime Spanish.

This video is provided the Ad Council and the U.S. Department of Justice

Available at http://www.dwjtv.com/mnr/guncrime and Pathfire

U.S. Department of Justice and the Ad Council Launch New Public Service Advertising Campaign to Reduce Gun Violence in America