Find a Thrill with Jack’s Blueberry Chill: Jack in the Box(R) restaurants...

Find a Thrill with Jack’s Blueberry Chill: Jack in the Box(R) restaurants introduce Blueberries ‘n’ Cream Shake



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San Diego, CA–(HISPANIC PR WIRE)–April 27, 2005–The blueberry is truly unique – it’s one of the few naturally blue foods and one of only a handful of fruits native to North America. Even with this impressive pedigree, the humble blueberry often plays secondary berry to the more popular and ubiquitous strawberry. But not anymore. This spring, the delicious blueberry is taking center stage in Jack in the Box(R) restaurants’ newest ice-cream confection – the Blueberries ‘n’ Cream Shake.

Made with a blend of real vanilla ice cream and the sweet flavor of blueberries, Jack’s new Blueberries ‘n’ Cream Shake is the latest addition to the quick-serve chain’s signature line of real ice cream shakes, which includes the Chocolate Malted Crunch and Oreo Cookie.

“Consumer interest in blueberries has skyrocketed in recent years,” said Michelle Vespa, director of menu marketing and innovation. “Blueberries have an enticing, sophisticated flavor that’s not often seen in the quick-serve arena. And when you combine that unique taste with our real vanilla ice cream, it makes for an incredibly rich and satisfying treat.”

Jack’s new Blueberries ‘n’ Cream Shake is available for a limited time at the suggested prices, excluding tax, of $1.99 (small), $2.29 (medium) and $3.29 (large) at all participating

Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX) is a restaurant company that operates and franchises Jack in the Box(R) restaurants, one of the nation’s largest hamburger chains, with more than 2,000 restaurants in 17 state. Through a wholly owned subsidiary, the company also operates and franchises Qdoba Mexican Grill(R), an emerging leader in fast-casual dining, with approximately 200 restaurants in 31 states. Based in San Diego, Jack in the Box Inc. has nearly 45,000 employees. For more information, visit http://www.jackinthebox.com.

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CONTACT:

Jack in the Box

Kathleen Finn, Manager, Corporate Communications

858/571-2301

Find a Thrill with Jack’s Blueberry Chill: Jack in the Box(R) restaurants introduce Blueberries ‘n’ Cream Shake