DescubreCharlotte.com joins Norsan Multimedia Family

DescubreCharlotte.com joins Norsan Multimedia Family

The largest Spanish media group in Charlotte continues expanding its portfolio after acquiring DescubreCharlotte.com


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CHARLOTTE, N.C., May 19 /PRNewswire-HISPANIC PR WIRE/ — DescubreCharlotte.com is now another product of Norsan Multimedia. By creating this strategic partnership, Norsan Multimedia has become the dominant player in North Carolina’s media market. The popular web site will provide more services and updated technologies.

According to Norberto Sanchez, Norsan Multimedia’s CEO, the Hispanic market in the communications industry is quickly growing and his vision is to always be on the front lines.

“One of our organization’s objectives is to offer our clients, and the audience in general, the latest in technologies. The Internet is a tool that advances continuously, which is why we think it is important to have a well known Internet site that offers multiple options to its users as one of our products.”

Mr. Sanchez says that from a business stand point, this is the only company that offers its clients a bundle of advertising services, such as print, radio and online. Norsan Multimedia has the resources to become the most effective tool to reach 100% of Spanish speakers in the area as this market continues to thrive and develop.

Rafael Rodriguez, founder and creator of DescubreCharlotte.com, said he is extremely happy with this partnership.

“It was the logical step for DescubreCharlotte.com. After working over five years, this site has been growing so fast; the next step was to join a solid corporation that has more resources to create a larger platform to effectively serve our Hispanic community.”

Rodriguez confirmed that current and potential clients will most benefit by this joint venture, having the opportunity to buy one package that includes several media outlets.

DescubreCharlotte.com will be continuously innovative and evolve its technology to offer an easy-to-navigate web site that will update its visitors with news and information.

Additionally, DescubreCharlotte.com will get a good piece of cross promotion through the radio stations also owned by Norsan Multimedia, La Raza 106.1 FM, Latina 102.3 FM, Radio Formula 1310 AM y Alfa 1060 AM, as well as Mi Gente Spanish Newspaper and its Internet site www.migenteweb.com.

“We are currently working to launch a new Web TV application that will be available on all our web pages. Web TV will present short videos, news, local information and interviews, among others,” said Rodriguez.

“The technological experience that DescubreCharlotte.com brings to Norsan Multimedia will allow us to project ourselves not only at a local level but at a national level as well. We are looking forward to developing other web sites in Spanish to consolidate our presence on the web and reach different audiences,” said Edgar Saucedo, Norsan Multimedia’s general manager.

Norsan Multimedia is a company of Norsan Group. The media segment started operations in Charlotte five years ago when it acquired its first radio station, 1310 AM La Tremenda. After a short time, 1060 AM became part of its radio properties, and now this radio station has been converted into Alfa, the only Spanish Christian radio station in town.

Another member of Norsan Multimedia’s family is La Raza 106.1 FM — home of Piolin por la Manana, the number one syndicated Hispanic radio show in the country. The latest acquisition was Latina 102.3 FM, presenting a Spanish Pop format.

In August 2008, Norsan Multimedia bought the weekly Mi Gente Spanish Newspaper, number one in preference among latino readers in Charlotte and surrounding counties. By doing this, Norsan Multimedia became the largest Spanish media group in town.

As of today, Norsan Multimedia, has maintained a solid relationship with non-profit organizations serving latinos and has supported various social projects.

“We know that as a group we have the responsibility to serve and influence our community in a positive way. DescubreCharlotte.com will provide us with one more avenue to do so,” said Sanchez.

For additional information, visit: www.descubrecharlotte.com or www.norsanmedia.com

For additional information contact: Sandra Naranjo, (704) 999-3048

SOURCE Descubre Media

DescubreCharlotte.com joins Norsan Multimedia Family