NEW YORK, Aug. 12 /PRNewswire-HISPANIC PR WIRE/ — Diego, the 18-year old Latin Grammy nominated artist who got his big break in Mexico, has been selected by MTV Tr3s for its music discovery multiplatform Descubre & Download.
Diego’s debut self-titled album led to two Top-10 hits in Mexico and reached gold status in Chile and Brazil. He says he is “honored and privileged to be chosen by MTV Tr3s for Descubre & Download. I’ve watched the channel since its launch and feel that it provides artists like myself a great platform to promote Latin music to all of America as well as Latin America.”
“Diego is a superstar in the making. He has the voice, the looks, the songs and most importantly that very special indescribable star power that everyone in his presence feels. His album is full of hits and the production level is unlike anything we have heard in Latin music in a very long time,” says Jesus Lara, Senior Vice President, Music and Talent, MTV Tr3s and MTV/VH1 Latin America.
Diego will get aggressive on-air exposure, interactive online elements, wireless content distribution and other off-air promotional and marketing elements designed to reach today’s multitasking music fan. Diego’s single “Tres Minutos” is available for free, exclusive download at http://download.mtvtr3s.com. Diego also has a dedicated page at mtvtr3s .com where his bio, behind-the-scenes photo gallery, and snaggable music and D&D video are available. MTV Tr3s Radio will feature Diego’s Descubre & Download vignettes and MTV Rhapsody fans will also have links to his Descubre & Download pages.
MTV Tr3s (mtvtr3s.com) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in