Dieste Named Goya Foods Advertising Agency

Dieste Named Goya Foods Advertising Agency

Agency assumes AOR role for nation's premier Hispanic food producer and one of America's fastest-growing food companies.


DALLAS and NEW YORK CITY, July 13, 2013 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned food company in the U.S., has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.

(Logo: http://photos.prnewswire.com/prnh/20120921/DA79110LOGO )

According to Goya’s Senior Marketing Manager, Alvaro Serrano, the decision to work with Dieste came after a long review process. “Our decision to designate Dieste as our agency of record reflects our desire to deliver strong creative solutions for the Goya brand and its strategic products,” says Mr. Serrano.

Goya, the #1 brand of authentic Latino foods in the United States, recently announced its plans to expand its current headquarters in New Jersey to a 615,000 square-foot headquarters and regional distribution center in Jersey City, NJ.

“We are excited to be part of such an iconic brand. Winning both the Hispanic and general markets is critical to Goya’s success, and we are looking forward to helping them take the franchise to the next level,” says Tony Dieste, chairman of Dieste, Inc.

“We were very impressed with Dieste’ creative and strategic acumen and believe they will fit well into our culture,” added Conrad Colón, Goya’s Vice President of Sales and Marketing.

About Goya Foods, Inc.:

Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit http://www.goya.com.

About Dieste Inc.

Dieste, Inc. helps clients win in the multicultural marketplace through creative business solutions, precision insights, targeting, and delivery. As an innovator in its field and the most awarded agency in its class, Dieste, Inc. has been named Multicultural Agency of the Year more times than any other communications company in the U.S. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste, Inc. was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. Dieste, Inc. is located in New York, NY, and Dallas, TX.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Carla Eboli at Dieste, 214.259.8039



Dieste Named Goya Foods Advertising Agency