Dieste brings award-winning creative director Ciro Sarmiento to the agency’s creative group

Dieste brings award-winning creative director Ciro Sarmiento to the agency’s creative group


DALLAS and NEW YORK, July 16, 2013 /PRNewswire-HISPANIC PR WIRE/ — Leading Hispanic advertising agency Dieste Inc. has hired Ciro Sarmiento as Executive Creative Director. Ciro will report to Dieste’s Chief Creative Officer, Paco Olavarrieta, and will work across all the agency’s clients.

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“We are going through a very exciting time at our agency, and I’m glad to have Ciro with us,” says Greg Knipp, CEO of Dieste, who had the opportunity to work with Sarmiento previously when they both were at the Hispanic agency LatinWorks.

With over 10 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Having worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett provided Sarmiento with expertise in the development of truly innovative work. “Ciro has a very unique set of skills, having worked with almost every category in the business including retail, CPG, QSR, financial, and pharmaceutical, among others. He will greatly complement our creative team’s expertise,” says Paco Olavarrieta.

Ciro Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes two prestigious Cannes Lions. Sarmiento’s talent has also been recognized by the CLIO Awards, New York Festivals International Advertising Awards and The One Show as well as several Latin American award shows. He has also served on several international creative festival juries in the course of his career.

“We want to produce great work for our clients consistently, and we are confident that Ciro fits the profile for this kind of creative leader. Ciro has demonstrated his ability not only though the awards he has won, but also by the great number and quality of projects that he has developed on behalf of his clients,” says Dieste Chairman Tony Dieste.

Sarmiento is also recognized for his very innovative work, such as the first iPhone mobile ad for the Hispanic market, and a unique partnership with Rolling Stone Magazine to create a Latino-infused special edition.

“I’ve always had deep respect for agencies that are able to adapt while still keeping their culture intact. I believe that Dieste has that ability; they have the infrastructure and the talent to develop game-changing work for their clients. My goal is to leverage the creative work in parallel with the great strategic- and business-thinking for which Dieste is known. I’m more than honored to join the team,” says Ciro Sarmiento.

About Dieste Inc.

Dieste Inc. helps clients win in the multicultural marketplace through creative business solutions, precision insights, targeting, and delivery. As an innovator in its field and the most awarded agency in its class, Dieste Inc. has been named Multicultural Agency of the Year more times than any other communications company in the U.S. Recognized in 2011 as one of the largest Multicultural Agency Networks in the U.S. by Advertising Age, Dieste Inc. was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. Dieste Inc. is located in New York, NY, and Dallas, TX.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

For more information, contact:

Carla Eboli at Dieste, 214.259.8039


SOURCE Dieste Inc.

Dieste brings award-winning creative director Ciro Sarmiento to the agency’s creative group