Direct Response Financial Services Announces Results of DCS Media Card Internet Campaign

Direct Response Financial Services Announces Results of DCS Media Card Internet Campaign



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Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–May 19, 2005–Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that it has successfully started and implemented an Internet-based sales campaign of its pre-paid stored value MasterCard(R) called DCS Media Card Prepaid MasterCard(R) through its website at http://www.dcsmediacard.com. Initial sales of cards through the Internet campaign show a favorable cost of acquisition which will allow the Company to expand marketing of its prepaid stored value card program via the Internet. The Company’s Internet advisory and marketing firm, WebMetro, will be fine-tuning the Internet promotion to maximize return on investment for advertising dollars spent. The Company intends to coordinate this Internet program with upcoming Internet media initiatives.

T. Randolph Catanese, President and CEO of the Company, said, “We are pleased by the sales results achieved so far with the DCS Media Card. These sales combined with our other marketing activities continue to affirm our business model.”

Jason Hayward, Director of Emerging Markets for WebMetro, added, “The data for this campaign indicates that Direct Response should have a very successful and long-term Internet offer. We expect sales volumes to support a sustainable customer acquisition cost which simply means a profitable campaign for Direct Response.”

About WebMetro

Through its integrated suite of services WebMetro, a ROI driven web marketing company, has brought to their clients a unique opportunity to have one provider clarify, plan, develop, launch, market and track their web initiatives. For over 7 years WebMetro has been delivering successful results through their strategic planning, custom web design, programming/integration and online marketing services. Clients range from entrepreneurs to Fortune 50. To learn more visit their website at http://www.webmetro.com.

About Direct Response Financial Services

Direct Response Financial Services, Inc. provides financial, technology and marketing solutions in the emerging stored value marketplace. The Company specializes in the delivery of branded and co-branded stored value products including pre-paid cash cards and pre-paid telecom products. The Company’s focus is on the delivery of its products through its proprietary relationships with leading financial, media, merchants and retailers to the financially underserved or unbanked. By focusing on the underserved and unbanked population segment, the Company has become one of the largest issuers of pre-paid cash card products to Hispanics in the United States.

Through its proprietary loading network, the DirectLoad Network(TM), the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. The Company also maintains an extensive Internet presence for its customers primarily through direct response in combination with culturally relevant media partners. For more information on the Company please visit http://www.drfs.net or visit http://www.directcardservices.net.

To learn more about its pre-paid products please visit http://www.dcsmediacard.com.

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company’s best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company’s public announcements.

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CONTACT:

MCC Financial Services

Dilek Mir

310-453-4667 Ext. 235

Website: http://www.drfs.net

Direct Response Financial Services Announces Results of DCS Media Card Internet Campaign