Direct Response Financial Services Partners With ATMSafe North America For Debit Card...

Direct Response Financial Services Partners With ATMSafe North America For Debit Card Insurance

Direct Card Services Will Offer Insurance Protecting Debit Cardholders Using ATM Services


Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–February 9, 2005–Further enhancing its debit card offerings, Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that its subsidiary Direct Card Services has entered into an agreement with The ATMSafe Companies to provide the ATMSafe Program to its debit cardholders. ATMSafe is an insurance program that addresses cardholders’ concerns about safety and security when using stored value cards at an ATM. In market research, consumers have repeatedly listed safety and security as a significant issue when selecting a card to use at ATMs. Direct Card Services’ ATMSafe program addresses these consumer concerns and makes the program very attractive to new cardholders.

ATMSafe and its international insurance companies will provide the ATMSafe program to Direct Card Services’ debit cardholders to protect them in the event of loss of cash, death, or injury as a result of criminal activity related to ATM use of debit cards. Coverage follows the debit card and is available irrespective of where the card is used — whether in the U.S. or internationally.

“Direct Card Services is committed to providing its debit card customers innovative products and services,” said T. Randolph Catanese, Managing Member of Direct Card Services. “The introduction of our ATM insurance product is a continuation of our existing products and services.”

Patrick Merkley, President and CEO of The ATMSafe Companies remarked, “Direct Card Services reaches an extraordinary market. Their ability to connect with the Hispanic community made them an attractive partner for our company and our ATM insurance product. We look forward to working with them to develop additional innovative insurance products for their debit card customers.”

About ATMSafe North America, LLC

ATMSafe North America, LLC is offering the ATMSafe(TM) Card Enhancement program throughout the United States and Canada. ATMSafe(TM) is a card enhancement program, which addresses consumer safety and security relating to ATM usage and provides valuable consumer benefits to ATM users. For more information regarding ATMSafe North America please go to

About Direct Response Financial Services, Inc.

Direct Response Financial Services, Inc. is a provider of payment card systems including a variety of branded and co-branded stored value cards (i.e., prepaid debit cards). The Company has agreements with leading financial institutions such as MasterCard, Chase Manhattan Bank, and Optimum Pay USA, Inc. as well as leading radio broadcasters such as Spanish Broadcasting System and Emmis Communications. The Company’s first target is the market for payment solutions for un-banked and under-banked Latinos, the largest and fastest growing population in the United States. For more information on the Company please visit

Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company’s best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company’s public announcements.



MCC Financial Services

Dilek Mir, 310-453-4667 ext. 235

Direct Response Financial Services Partners With ATMSafe North America For Debit Card Insurance