EL SEGUNDO, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–July 3, 2002–DIRECTV, Inc., provider of the nation’s leading digital Satellite television service, announced today it is launching a special offer targeted to Los Angeles-area Hispanic residents – including residents of Ventura, Riverside and Orange counties – who subscribe to Adelphia’s cable TV service.
Under the limited-time offer, new customers who commit to one year of the DIRECTV PARA TODOS(TM) OPCION EXTRA ESPECIAL(R) programming package ($31.99 per month), may purchase a two-room DIRECTV PARA TODOS-capable system and standard professional installation for less than $50.00 from participating DIRECTV PARA TODOS retailers. Participating retailers include Blockbuster, Azteca Satellite, Satellite Superstores and TV Digital. In addition to authorized dealers, new customers may also purchase DIRECTV PARA TODOS-capable systems through DIRECTV by calling 1-800-990-2333. To support the special offer, DIRECTV has launched an advertising campaign that includes local radio and newspaper buys.
“For cable customers who want a reliable, worry-free, all-digital television service, that offers a much greater variety of Spanish-language programming, there is no better time to switch to the DIRECTV PARA TODOS service,” said Yolanda Macias, vice president, DIRECTV PARA TODOS Programming and International Services, DIRECTV, Inc. “As a local company we feel compelled to remind the Los Angeles area’s Latino households that they do have a viable, affordable and dependable option to their local cable TV service. While we are targeting Adelphia subscribers, any disgruntled cable customer can take advantage of this offer.”
The DIRECTV PARA TODOS(TM) service offers access to more than 45 Spanish-language channels from the United States, Latin America and Europe (including English-language broadcast channels with alternate Spanish audio). The networks include Azteca America, Univision, Discovery en Espanol, Fox Sports World Espanol, Galavision, MTV Espanol, TELEMUNDO, Telefe Internacional, TV Chile, TV Espanola, CNN En Espanol, Cine Latino, The Weather Channel (El Canal del Tiempo) and Canal Sur, among others. Customers also have access to the DIRECTV(R) programming lineup of English-language channels, special packages and concerts, like the MTV Espanol Unplugged concerts, featuring the best current musical acts from the world of Latin Music and “rock en espanol” every Saturday and Sunday during the month of July. These concerts will be broadcast free to DIRECTV PARA TODOS customers on channel 401.
DIRECTV PARA TODOS-capable receiving equipment includes important features for Hispanic families such as the parental lock-out system that allows parents to control their children’s viewing and spending limits, and on-screen menu options in Spanish on select receiver models.
Adelphia local cable systems serve communities such as Los Angeles, Beverly Hills, Santa Monica, Redondo Beach, Anaheim, Chino, Diamond Bar, Moreno Valley, Sherman Oaks and Moorpark.
DIRECTV recently received the highest score for customer satisfaction among satellite and cable TV companies rated by the American Customer Satisfaction Index in the first quarter of 2002.
DIRECTV is the nation’s leading digital satellite television service provider with more than 10.5 million customers. DIRECTV, the Cyclone Design logo, DIRECTV PARA TODOS and OPCION EXTRA ESPECIAL are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corp. HUGHES is the world’s leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings attributable to the General Motors Class H common stock (NYSE:GMH). For more information, visit http://www.DIRECTV.com.
Robert Mercer, (310) 726-4683