NEW YORK, April 21 /PRNewswire-HISPANIC PR WIRE/ — Don Omar fever is building in anticipation of his upcoming release, IDON (April 28th, Machete Records), and MTV Tr3s is pulling out all the stops to give fans one-of-a-kind access to the multi-faceted reggaetonero.
“Don Omar is a rare artist. He is not only a gifted singer-songwriter, but he continues to nurture his audience, allowing him to reach new levels of popularity,” says Jesus Lara, senior vice president of talent and music, MTV Tr3s and MTV/VH1 Latin America. “We are thrilled to have worked so closely with Don Omar on his new project and feel proud of this unique campaign that will deepen the emotional connection our audience has with Don Omar’s music.”
MTV Tr3s is giving Don Omar fans an unprecedented four weeks of programming and specials and looks at all sides of the artist’s life, starting today, when a series of six highly innovative Don Omar Artist Speaking Tr3s vignettes begin airing. Other programming highlights include:
— MTV Tr3s Live: Don Omar — an exclusive live performance from the MTV Tr3s Studio, premieres on Saturday, April 25th at 2 PM. In this 30-minute live performance, Don introduces fans to tracks from his upcoming release, including Virtual Diva and Blue Zone.
— YoYo!: Don Omar — Don Omar shares with fans who he considers to be the hottest artists on the urban and reggaeton scene in this 30 minute special that premieres on Saturday, April 25th at 2:30 PM.
— Rock Dinner: Don Omar — Things get crazy when a mega Don Omar fan finds out they’ll have Don over for dinner but that there’s only four hours to cook! Once Don arrives, he surprises the winner with an impromptu performance for the chef and their friends. Rock Dinner: Don Omar premieres on Monday, June 1st at 9 PM.
“It’s very satisfying to be featured in the Artist Speaking Tr3s campaign,” said Don Omar. “MTV Tr3s is very important to the music and entertainment industry and helps us artists stay connected to our U.S. Latino community.”
As part of the Artist Speaking Tr3s campaign, MTV Tr3s.com will feature a dedicated Don Omar page that includes artist videos, bio, photo gallery, news, and tour information.
Don Omar can also be seen playing a key role in Fast & Furious, the latest blockbuster from Universal Pictures. In the film, Don Omar is a member of Dom’s (Vin Diesel) crew of bandits, alongside Tego Calderon. Don Omar’s hit single Virtual Diva also appears in the movie’s soundtrack and can be heard during a key scene between Vin and Paul Walker.
About MTV Tr3s
MTV Tr3s (mtvTr3s.com) is available in broadcast in 7 million Hispanic TV households and 36 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate U.S. Latino hybrid identity and culture.
Contact: Ter’rece Walker, email@example.com, 212.846.8535
SOURCE MTV Tr3s