New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–May 27, 2004–The Don’t Count Us Out/Queremos Ser Contados coalition today applauded the decision by Univision to reject the use of Local People Meter (LPM) ratings data, due to persistent indications that the system fails to accurately count Hispanic and African American Viewers.
Lorraine Cortes-Vazquez, President of the Hispanic Federation and co-chair of Don’t Count Us Out/Queremos Ser Contados in New York City said, “As a leading voice of the Latino community, Univision has always been responsive to community issues that the mainstream media has ignored, from the growing Hispanic vote, to increasing Hispanic participation in the census, to immigration policies. When a premier, Spanish-language station decides to stand up to Nielsen and demand that all viewers are counted, it only reinforces and amplifies what the Don’t Count Us Out coalition has been advocating.”
Alex Nogales of the National Latino Media Council added, “Univision’s decision to reject Nielsen’s heavy-handed tactics sends a powerful message that just because Nielsen is a monopoly doesn’t mean it won’t be held accountable. Nielsen has a responsibility to the networks, to advertisers, and, above all, to the viewing public to make sure the ratings system counts everyone fairly. Right now, LocalPeople Meters don’t meet that standard. Until the system is improved, we are calling on all media outlets to follow Univision’s example and put viewers ahead of profits.”
Despite calls from lawmakers from both parties, including dozens of members of Congress, community leaders from across the country, and thousands of concerned citizens, Nielsen is still insisting that it will move forward with the controversial new system on June 3rd in New York City. Don’t Count Us Out/Queremos Ser Contados is urging Nielsen to heed these voices, as well as the additional voice of Univision, by agreeing to delay the introduction of LPM’s in order to allow time for an independent review to determine what improvements can be made to ensure that all viewers are accurately counted.
Lorraine Cortes-Vazquez, 212-233-8955
National Hispanic Media Coalition
Alex Nogales, 213-842-1176