Editor & Publisher Selects La Raza Newspaper as one of the ‘10...

Editor & Publisher Selects La Raza Newspaper as one of the ‘10 That Do It Right’



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Chicago, IL–(HISPANIC PR WIRE)–July 27, 2004–Editor & Publisher, considered the Bible of the publishing industry, has recently proclaimed La Raza Newspaper, Chicago’s leading Hispanic publication, as one of the “Ten Publications that Do it Right.”

This prestigious award was presented to 10 U.S. newspapers that serve as a model for others in one (or several) important areas such as: editorial, community awareness, effective marketing ideas, attractive design, online innovations, diversity in coverage and in hiring.

“In the face of all the bad press confronting our industry, we are honored to receive this recognition for doing certain things right,” stated Robert J. Armband, Publisher of La Raza Newspaper. “Editor & Publisher has been presenting this award for five years and we are pleased and proud to be the first Spanish language weekly to receive a nod,” added Mr. Armband.

Editor & Publisher (E&P), is the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates. The monthly publication is based out of New York City and offers its readers a website with breaking news and content on a daily basis.

In the article about the reasons La Raza Newspaper deserves this recognition, E&P describes how Chicago’s leading Hispanic publication, is in the process of launching several new initiatives to continue to bolster the publication’s readership and advertising revenue. E&P touches on everything from La Raza’s new design and improved editorial sections to its new circulation program currently being implemented. E&P also mentions how Mr. Armband, in particular preached the value of audited distribution when he was director of the National Association of Hispanic Publications. The article states, “he (Armband) even insisted that unaudited newspapers be denied voting membership.”

The article also mentions, “La Raza’s success helped attract mainstream chains such as Tribune and Belo Corp. to Spanish-language publishing. At a time when many Hispanic papers were still disorganized mom-and-pop operations, La Raza was pioneering audited and efficient free distribution to Hispanic households, aggressively courting big retailers and insisting other Latino papers do the same.”

Perhaps the Governor of the State of Illinois, Rod Blagojevich, summed it up best in a letter to La Raza, wherein he stated, “Since 1970, La Raza has served as a vital resource to Chicago’s Hispanic community, providing fair and accurate news reporting to citizens throughout the city. Being recognized by such a distinguished publication (E&P) is truly an honor. It is a testament to your hardworking staff, and their dedication to maintaining La Raza’s status as Illinois’ preeminent Hispanic newspaper.”

About PrensAmerica Corporation

PrensAmerica Corp., established in 2003 through the purchase of Rossi Publications, Inc., publishes La Raza Newspaper, the award-winning Spanish language newspaper serving the Chicago Hispanic community for more than 34 years. La Raza Newspaper is the largest circulated Hispanic Sunday publication in the USA. PrensAmerica Corp. also publishes La Raza Autos y Más, the premier Chicagoland auto guide in Spanish. Visit both La Raza Newspaper and La Raza Autos y Más on-line at: http://www.laraza.com. PrensAmerica Corp. is backed by Hispania Capital Partners, the first monetary fund dedicated to making equity investments in the U.S. Hispanic market.

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CONTACT:

Jimena Catarivas

Ph: (773) 273 3398

Fax: (773) 329 4950

Editor & Publisher Selects La Raza Newspaper as one of the ‘10 That Do It Right’