LOS ANGELES, April 12, 2011 /PRNewswire-HISPANIC PR WIRE/ — LATV, the national bicultural entertainment network, announced the April 18th launch of five new series created to engage the highly coveted bicultural 18-49 Latino demographic. With the reality genre serving as the main focus of LATV’s new series, the network plans to take on the paranormal world with Codigo Paranormal, the transformational reality genre with Transformacion Radical Express & Star Central and the romance genre with Chef 911 & Pareja En Llamas.
According to the latest U.S. Census figures, Hispanics account for 16.3 percent of the population – slightly more than 50 million Latinos are shaping the entertainment landscape and LATV is poised to meet their television viewing needs. “Our internal research ultimately mirrored the Census figures, and we are happy to confirm that these numbers demonstrate the growth and broad range of the American Latino audience,” said Luca Bentivoglio, COO LATV. “Our network is seeing an increased demand in reality based programming that speaks to our viewers’ diverse Latino lifestyles and their bicultural experiences. We’re proud that our new programming lineup delivers just that,” said Bentivoglio.
The five reality series set to launch on April 18 are part of an exclusive co-production deal with TECO TV that also provides to LATV shows such as Tu Decides, Mis Doctores, El Sazon de la Vida, Freak and Pasion Motor.
APRIL 18 PROGRAMMING LINEUP
Chef 911 – More than just a cooking show, Chef 911’s host coaches couples of all ages on how teamwork in the kitchen cannot only be fun but also revitalize and save a relationship.
(Monday 11PM ET / 8PM PT)
Star Central – A weekly show that will not only help you reach for the stars, but help you become a star! Star Central transforms the average person into a superstar with a team of entertainment industry professionals including a voice coach, choreographer, and a personal make-up artist. A special guest star adds the finishing touches by sharing personal tips on how to survive and thrive in the celebrity world.
(Tuesday 11PM ET / 8PM PT)
Pareja en Llamas – Is your love life in the dumps? Can’t stand your partner? Heading to Splitsville? Pareja in Llamas rescues troubled relationships. Show hosts work to get disconnected couples back together again through improved communication and reigniting the passion!
(Wednesday 11PM ET / 8PM PT)
Codigo Paranormal – Follow along as a team of forensic specialists visit locations with paranormal activity and attempt to uncover links with the afterlife to explain the unexplained. This show promises to keep you on the edge of your seat!
(Thursday 11PM ET / 8PM PT)
Transformacion Radical Express – Not just any makeover show! Transformacion Radical Express takes a makeover to a whole new level. See for yourself how an average person is taken from the street and given the opportunity to undergo a real nip and tuck experience to compete with the model elite.
(Friday 11PM ET / 8PM PT)
LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S. LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes American Latino and LatiNation, two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide. For more information, please go to www.LATV.com and www.AmericanLatino.tv
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