Drive the Hispanic Digital and Print Media Industries Forward on Sept. 24...

Drive the Hispanic Digital and Print Media Industries Forward on Sept. 24 in NYC


NEW YORK, June 25 /PRNewswire-HISPANIC PR WIRE/ — Portada’s Third Annual Hispanic Digital and Print Media Conference, NYC, Sept. 24, ( ) will present an array of highly-focused panels and great networking opportunities that will drive the Latin Advertising and Media industries forward.

Under the theme “Getting it Right: Connecting with the Hispanic Consumer,” more than a dozen top notch client side marketers have already confirmed their presence, including the following:

– John De Armas, VP of WorldDirect and Head of DirectTV Mas.

– Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

– Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft Corp.

– Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

– Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand – Moet – Hennessy USA

– Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing, Johnson & Johnson / McNeil Nutritionals

– Monica Morales, Brand Manager, Dr Pepper Hispanic Market

– Kristin Page, Multicultural Marketing Director, Macy’s

– Andrea Riley, Corporate Brand and Automotive Marketing, GMAC Financial Services

– Rodolfo Rodriguez, Multicultural Marketing Director, General Mills

– Hector Vallejo, Hispanic Marketing Manager, DeWalt

– Teresa Wakeley, Advertising and Media Manager, Volkswagen of America


— When the tail starts wagging the dog: how multicultural consumers are shaping trends and consumption for America as a whole, and what your business needs to do about it.

— Getting a bigger bang for the buck with digital media targeting Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging Social Networks and much more…

— The Power of Local News. Why being locally relevant is crucial for National Advertisers.

— Analysis of why print media matters more than ever in order to reach Spanish-speaking audiences

— Networking with new prospects, clients and peers in a friendly environment in the heart of New York City.

— Recognition of industry pioneers, innovators and their campaigns at the Hispanic Digital and Print Media Awards Luncheon.

— Advertiser Roundtables: Share intelligence and insights with major clients and agencies. One major buy side executive will sit at each table and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24, 2009!

Secure your spot and your ticket at early bird price today, by visiting this page:


The following Companies have already been confirmed as premium sponsors of the Third Annual Hispanic Digital and Print Media Conference: Alloy Access ( , Bronze Sponsor), Media Space Solutions ( , Bronze Sponsor), NxtBookMedia ( , Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685 4441.

SOURCE Portada

Drive the Hispanic Digital and Print Media Industries Forward on Sept. 24 in NYC