Giant Shrimp Debuts at Long John Silver’s; America Watches for NASA News...

Giant Shrimp Debuts at Long John Silver’s; America Watches for NASA News of Conclusive Evidence of Ocean Water on Mars; If Found by Feb. 29, America Gets Free Giant Shrimp on March 15



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Louisville, KY–(HISPANIC PR WIRE – BUSINESS WIRE)–February 17, 2004–It’s giant news when the world’s largest quick-service seafood chain introduces its biggest shrimp ever. Long John Silver’s is introducing the new, nearly-half-foot-long Giant Shrimp to America this week.

Long John Silver’s Giant Shrimp have been in the news since mid-January, when company President Steve Davis sent a letter to NASA Administrator Sean O’Keefe, offering to give America free Giant Shrimp if NASA’s Mars Rover finds conclusive evidence of an ocean on Mars by Feb. 29. The giveaway would take place on March 15, between 2 p.m. and 5 p.m.

“We’re excited about NASA’s findings to date and we’re hoping to give America free Giant Shrimp in March,” said Mike Baker, Chief Marketing Officer for Long John Silver’s. “In the meantime, consumers can enjoy the great taste of our new Giant Shrimp by visiting our restaurants starting Feb. 16.”

The new Giant Shrimp are huge, measuring nearly a half-foot long. They feature the great-tasting secret batter that has made Long John Silver’s famous for fish, shrimp and chicken for 35 years.

Giant Shrimp are now available in a Fish & Giant Shrimp Basket Combo, which features three Giant Shrimp, one batter-dipped fish, fries, hushpuppies, and a medium drink for only $4.49. A Giant Shrimp and Fish Platter is also available, featuring four Giant Shrimp, two batter-dipped fish, fries, slaw, corn and hushpuppies for only $6.99. The Giant Shrimp and Fish Treasure Chest(TM) Family Meal includes eight Giant Shrimp, eight batter-dipped fish, 12 hushpuppies, and a choice of two family-sized sides for $16.99. (Prices and participation may vary by market.)

As Americans enjoy the new Giant Shrimp, they’ll also be keeping an eye on the latest reports from NASA. Should NASA’s search for conclusive evidence of ocean water on Mars prove successful, America will get to enjoy the new menu item for free.

The company is relying on top scientific experts leading NASA’s Athena Science Payload Investigation team to ultimately provide an official declaration if conclusive evidence of an ocean has been found on Mars. Long John Silver’s will look to the team’s Principal Investigator Steven Squyres and Deputy Principal Investigator Ray Arvidson to provide official news on NASA’s Mars exploration web site at http://marsrovers.jpl.nasa.gov.

In addition, consumers can find updates on NASA’s progress and join in the hunt for ocean water on Mars by visiting http://www.ljsilvers.com.

Long John Silver’s has purchased an insurance policy to cover the anticipated cost of the free Giant Shrimp redemption, should NASA announce the discovery of conclusive evidence of an ocean on Mars between now and February 29, 2004. In the event NASA makes an official announcement that conclusive evidence of an ocean has been discovered on Mars prior to that date, every person in the U.S. will have an opportunity to obtain one free Giant Shrimp at participating Long John Silver’s restaurants in the United States. Redemption will take place on Monday, March 15, 2004, from 2 p.m. until 5 p.m. Additional information and offer details will be made available to consumers on the Long John Silver’s web site and in press materials, should this event occur.

For purposes of Long John Silver’s offer, an ocean is defined as a single body of water, the surface area of which equals or exceeds five million square kilometers. See official rules at http://www.ljsilvers.com for details.

Long John Silver’s, Inc., based in Louisville, Kentucky, is the world’s most popular quick-service seafood chain, specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver’s, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), the world’s largest restaurant company in terms of system units with approximately 33,000 restaurants in more than 100 countries and territories. The Long John Silver’s web site is http://www.ljsilvers.com.

–30–TJJ/la*

CONTACT:

Long John Silver’s Public Relations

Rick Maynard, 502-874-8200

or

Cohn & Wolfe

Ashley Kim, 310-967-2900

Giant Shrimp Debuts at Long John Silver’s; America Watches for NASA News of Conclusive Evidence of Ocean Water on Mars; If Found by Feb. 29, America Gets Free Giant Shrimp on March 15