CONSUL OF MEXICO TO HOST BANK OF AMERICA INTRODUCES SAFESEND TO LAS...

CONSUL OF MEXICO TO HOST BANK OF AMERICA INTRODUCES SAFESEND TO LAS VEGAS



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–(HISPANIC PR WIRE)–

ADVISORY for Friday July 19, 2002

WHAT:

The Consul of Mexico in Las Vegas, Nevada, will host Bank of America to launch its new Hispanic advertising campaign and introduce SafeSend, an international ATM remittance service revolutionizing the way people send money to their family and friends in Mexico.

SafeSend will be launched in 10 Las Vegas Bank of America banking centers, followed by introductions to 6 additional markets by the end of the summer.

WHEN:

Friday, July 19, 2002

10 – 11 a.m.

WHERE:

Bank of America Plaza Banking Center

300 S. 4th St

Las Vegas, NV 89101

WHO:

Ana De Stefani, Bank of America, North Las Vegas Banking Center manager

Berenice Rendon, Consul of Mexico in Las Vegas

BACKGROUND:

SafeSend is a first of its kind product that uses ATMs, phones and Web to provide a safe and convenient means for Hispanics to send money home to Mexico. SafeSend is the first service that Bank of America has developed exclusively for Hispanics. With SafeSend, Hispanics consumers can send money by phone or electronically to family and friends in Mexico 24 hours a day, 7 days a week, without having to leave the comfort of their own homes. Bank of America is launching the SafeSend service nationwide with plans to expand the service to other countries in the near future.

Service can be obtained thanks to the recognition that Bank of America gives to the Consular ID’s (Matricula Consular) issued by the 47 Mexican Consulates in the USA. In Las Vegas, the Consul of Mexico opened in February 2002 and has issued more than 10,000 ID cards to date. Consular ID’s have gained recognition by a broad number of authorities and institutions

–30–

CONTACT:

Consul of Mexico in Las Vegas

Berenice Rendon

Tel: (702) 383-0623

Fax: (702) 383-0683

CONSUL OF MEXICO TO HOST BANK OF AMERICA INTRODUCES SAFESEND TO LAS VEGAS